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Dr. RITCHIE ALVES — A TRUE HARMONY
‘BEAUTY’ COVER EDITION - APRIL 2025 ISSUE Photos: Thiago Henrique Holzmann - @thsdio In the special edition of Hooks Magazine dedicated...
Matheus Hooks/ Editor-In-Chief
4 days ago5 min read


Hair Transplant: Science, Technology, and Self-Esteem with Dr. Carol Carletti
'HEALTH' COVER EDITION - MARCH 2025 ISSUE Photo: @trumpas_ / Advisory: @duo.strategy Hair transplantation has been a true revolution for...
Matheus Hooks/ Editor-In-Chief
Mar 173 min read


Micaela Souza: The Power Behind the Beauty
'BEAUTY' COVER EDITION - MARCH 2025 ISSUE Photography and studio: Jean Yoshii - @jeanyoshii / Production: @dzerofotografias / Designer:...
Matheus Hooks/ Editor-In-Chief
Mar 108 min read


Dua Lipa Shines Under the Sun: YSL Beauty’s New Campaign Captures the Essence of Freedom and Mediterranean Elegance
Photo Courtesy YSL Beauty Dua Lipa never fails to captivate — whether on stage, on magazine covers, or now, under the shimmering sun of a...
Matheus Hooks/ Editor-In-Chief
Mar 82 min read


Grace Fiod: The Journey of the Celebrities Personal Trainer
'FITNESS' COVER EDITION - FEBRUARY 2025 ISSUE Photos: Mari Araujo - @picsmarioficial / Make: Carol - @bycarolfranca - Article by...
Hooks International
Feb 214 min read


Dr. Edgar Lopez: The Surgeon Who Breathes Body Plastic Surgery
'HEALTH' COVER EDITION - FEBRUARY 2025 ISSUE Photos: Trumpas - @trumpas_ / Credits: Duo Strategy - @duo.strategy With an internationally...
Matheus Hooks/ Editor-In-Chief
Feb 144 min read


Dr. Daniel Machado: A Synonym for Excellence and Innovation in Facial Harmonization
'BEAUTY' COVER EDITION - FEBRUARY 25 ISSUE Credits: @coradigital - Text and production: @duo.strategy Dentistry has always been a passion...
Hooks International
Feb 104 min read


NEUTROGENA® Announces Tate McRae as Its New Global Ambassador
Disclosure NEUTROGENA® Kenvue, the company behind NEUTROGENA®, introduces global sensation Tate McRae as the brand’s newest face. This...
Hooks International
Feb 72 min read

Rosé Becomes the New Face of YSL Beauty: Where Music Meets Luxury
Photo Rosé ⓒ YSL Beauty The beauty and fashion industries have welcomed a new icon: Rosé, a member of the global phenomenon BLACKPINK,...
Matheus Hooks/ Editor-In-Chief
Jan 252 min read


Kylie Jenner Introduces the New Supple Kiss Lip Glaze from Kylie Cosmetics
Photos Courtesy Kylie Cosmetics Kylie Cosmetics is proud to present the NEW Supple Kiss Lip Glaze – a next-generation, lightweight,...
Matheus Hooks/ Editor-In-Chief
Dec 5, 20241 min read


Dior Invites You to the Ball of Dreams: An Enchanted Holiday at the Palace of Versailles
Photos Disclosure DIOR This holiday season, Dior turns dreams into reality. With a night promising magic and sophistication, the Maison...
Matheus Hooks/ Editor-In-Chief
Nov 6, 20242 min read


Charli XCX and Valentino Beauty: The Bold New Power Duo in the Beauty World
Photos: @valentino.beauty and @charli_xcx With her irreverent personality and unique style, Charli XCX steps in as the new face of...
Matheus Hooks/ Editor-In-Chief
Oct 11, 20241 min read


Lancôme presents Lip Idôle Squalane-12 Butterglow™ and Lip Idôle Lip Shaper: innovation in lip hydration and care
Expanding the Idôle line into makeup, Lancôme introduces an innovative and customizable lip experience with hydration, color, shine, and...
Matheus Hooks/ Editor-In-Chief
Oct 10, 20242 min read


BURBERRY GODDESS EAU DE PARFUM INTENSE: THE NEW WOMEN’S FRAGRANCE WITH A CAMPAIGN STARRING ACTRESS EMMA MACKEY
Photos Courtesy Burberry Burberry Goddess Eau de Parfum Intense is a gourmand, aromatic, and woody fragrance. The signature trio of...
Matheus Hooks/ Editor-In-Chief
Oct 10, 20242 min read


Anna Telles: An Inspiring Beauty in the Business World
'BEAUTY' COVER EDITION - AUGUST 24 ISSUE Photo: @estudiogotadecafe Design Director Cover: @mathlopes Anna Telles is the face of beauty...
Matheus Hooks/ Editor-In-Chief
Aug 14, 20242 min read


Kylie Jenner's Cosmic: The Fastest-Selling Perfume of 2024
Photos Courtesy Kylie Cosmetics Kylie Jenner, the beauty mogul known for turning everything she touches into gold, has achieved yet...
Matheus Hooks/ Editor-In-Chief
Aug 13, 20242 min read


Ediane Crawford: A Visionary Entrepreneur on the Cover of Hooks Magazine International
USA COVER EDITION - AUGUST 24 ISSUE Designer: Jesse J Collection - @thetrendhaus / @jessejcollections Photos: @daniel_sinoca_photo_art...
Matheus Hooks/ Editor-In-Chief
Aug 7, 20245 min read


L'Oréal Paris Elseve presents Anitta as "The Queen of All Gloss"
An icon of female empowerment and music, the artist debuts with the world's #1 beauty brand, with the Elseve Glycolic Gloss line. Photos...
Matheus Hooks/ Editor-In-Chief
Aug 1, 20242 min read


Kylie Jenner launches a pencil that offers precision in lip contouring
Photos Disclosure Kylie Cosmetics Sculpt, define, and contour with the NEW Precision Pout Lip Liner by Kylie Cosmetics! This...
Matheus Hooks/ Editor-In-Chief
Jul 30, 20242 min read


Giorgio Armani Beauty Fragrances presents My Way Nectar Eau de Parfum
A fruity floral fragrance that creates an immersive olfactory experience and reveals a sweet and juicy interpretation, with notes of...
Matheus Hooks/ Editor-In-Chief
Jul 22, 20242 min read
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