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Matheus Hooks/ Editor-In-Chief
Jul 31, 20232 min read
More than a new spokesperson for Maybelline NY in Brazil
The actress joins Jennifer Nascimento in the brand's ambassador squad and promotes the new Lash Sensational Sky High Cosmic Black...
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Matheus Hooks/ Editor-In-Chief
Jul 29, 20233 min read
Hooks International Magazine: Unraveling Creative Collaboration in 25 Countries.
Have you ever stopped to think about how an international magazine operates? What is the purpose of artistic partnerships in fashion?...
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Matheus Hooks/ Editor-In-Chief
Jul 25, 20233 min read
Lancôme presents the new and even better Teint Idôle Ultra Wear foundation
With enhanced performance and an innovative formula catering to the needs of all skin tones and types, from acne-prone to oily,...
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Matheus Hooks/ Editor-In-Chief
Jul 18, 20232 min read
Interview - Kendall Jenner is the new global ambassador for L'Oréal Paris
Considered one of the most influential women of our time, the model joins the brand's team of ambassadors to empower and celebrate all...
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Matheus Hooks/ Editor-In-Chief
Jun 27, 20232 min read
Marc Jacobs Winter 2023: A Runway Show that Challenges Virtual Speed
Photos Promotion Marc Jacobs - PHOTOGRAPHER Dan and Corina Lecca On a memorable night, the world of fashion was swept away by Marc...
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Matheus Hooks/ Editor-In-Chief
Jun 27, 20232 min read
Jacquemus - Le Chouchou: The Royalty and Seduction of the Spring/Summer 2024 Collection
Photos promotion Jacquemus - disclosure Instagram Model: @kendalljenner Renowned French designer Simon Porte Jacquemus has once again...
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Matheus Hooks/ Editor-In-Chief
Jun 22, 20232 min read
Glamorous: Marco Mejia's Journey to Self-Discovery and Queer Success
Photo Promotion Netflix In the era of representation and diversity, Netflix presents a new comedy series that is already being hailed as...
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Matheus Hooks/ Editor-In-Chief
Jun 22, 20233 min read
La Vie est Belle: The Harmony of Lancôme Ambassadors in a Charming New Campaign
For the first time, Lancôme brings together its squad with La Vie est Belle and the fragrance muse, Julia Roberts, in a vibrant,...
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Matheus Hooks/ Editor-In-Chief
Jun 19, 20231 min read
Idôle Now Lancôme: Zendaya as the Face of the Campaign
Photos promotion LANCÔME Idôle Now by Lancôme, the captivating Amber Floral fragrance, proudly presents Zendaya as the brand's ambassador...
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Matheus Hooks/ Editor-In-Chief
Jun 15, 20231 min read
Fenty Beauty presents the perfect products to embrace the Barbie Core trend
Photo Pinterest Rihanna's makeup brand offers products to embrace the pink tone that sets the season. The fashion and beauty world has...
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Matheus Hooks/ Editor-In-Chief
Jun 14, 20233 min read
Interview with Dua Lipa - Yves Saint Laurent Beauté launches new LIBRE campaign
By Matheus Hooks More epic than ever, Dua Lipa personifies the libre woman, who has an urgent need for freedom now. Promotional photos...
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Matheus Hooks/ Editor-In-Chief
Jun 5, 20236 min read
Tati Cordeiro: "Invisible Mega Hair" and the Beauty Revolution in Brazil
"BEAUTY" EDITION COVER - JUNE ISSUE Photos: Bernardo Coelho - @eubernadocoelho Team Hooks Fashion Director: Matheus Hooks -...
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Matheus Hooks/ Editor-In-Chief
Jun 1, 20232 min read
Yves Saint Laurent Beauté welcomes guests at an exclusive event
With the presence of hosts Sabrina Sato and João Vicente, as well as the couple Ícaro Silva and Izrra, the brand celebrates the launch of...
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Matheus Hooks/ Editor-In-Chief
May 29, 20237 min read
Karla Lima, travel enthusiast and author of the book "A Life Without Sugar" for Hooks Magazine
"LIFESTYLE" EDITION COVER - MAY ISSUE Photos: Max - @maaxcarvalho Beauty: @prontas_paraosim @karlatravelqueen Team Hooks: Fashion...
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Matheus Hooks/ Editor-In-Chief
May 29, 20232 min read
FORCA: The Transgressive Experience at SPFW N55
Forca Studio SPFW N55 Photo: Ze Takahashi / @agfotosite Unveil fashion brand FORCA's bold concepts and audacious creativity in its...
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Matheus Hooks/ Editor-In-Chief
May 26, 20234 min read
DragBox Channel: An Unstoppable Duo in Drag Queen Art and Pop Culture.
Image disclosure Instagram @canaldragbox Visual Id @joseffersson Thairone Cavalcanti and Eduardo Kunst, known as Tatá M. Shady and Olive...
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Matheus Hooks/ Editor-In-Chief
May 23, 20231 min read
Claudia Raia, Deborah Secco, Reis Rodrigues and more are present at the launch of Braé Hair Care
Braé Hair Care, a premium hair care brand, launched last Monday (22nd), the complete line of the best seller Essential. The event, which...
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Matheus Hooks/ Editor-In-Chief
May 23, 20234 min read
Gianne Albertoni - A Successful Journey in Fashion and Entertainment
By Matheus Hooks SUPER MODEL" EDITION COVER - GLOBAL ISSUE Model: @albertonigianne @fordmodelsbrasil Photos: Gabriel -...
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Matheus Hooks/ Editor-In-Chief
May 18, 20236 min read
Raphael Oliver: the passion for makeup and education that led him to international recognition
Photos: André Keke - @andrekekestudio Team Hooks Design and Marketing Director: Matheus Lopes @mathlopes Fashion director and writer:...
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Matheus Hooks/ Editor-In-Chief
May 13, 20233 min read
Meet Good Girl Blush by Carolina Herrera
photos promotion Carolina Herrera Carolina Herrera continues a flourishing exploration of contemporary femininity with the release of...
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