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Matheus Hooks/ Editor-In-Chief
Jun 14, 20233 min read
INTERVIEW - COACH LAUNCHES FILM STARRING LIL NAS X
By Matheus Hooks NEW YORK, NY - Coach has released today "Courage to Be Real" with a short film starring the brand's new global...


Matheus Hooks/ Editor-In-Chief
Jun 14, 20233 min read
Interview with Dua Lipa - Yves Saint Laurent Beauté launches new LIBRE campaign
By Matheus Hooks More epic than ever, Dua Lipa personifies the libre woman, who has an urgent need for freedom now. Promotional photos...


Matheus Hooks/ Editor-In-Chief
Jun 14, 20234 min read
Her comfort zone is not where she belongs. Get to know and be enchanted by Eduarda Domingues
“LIFESTYLE” COVER EDITION - JUNE ISSUE Photographers @guidorincon.ph @aareiasphoto Hooks Team @mathlopes @directorhooks Eduarda Domingues...


Matheus Hooks/ Editor-In-Chief
Jun 14, 20231 min read
Micro Bags: The Trend Redefining the Concept of Miniaturization
Photos from @mschf promotion The fashion industry is constantly surprising us with innovative trends, but it seems that the micro bags...


Matheus Hooks/ Editor-In-Chief
Jun 13, 20232 min read
Winter 2023/2024 Trends: Leather and Tailoring
by Matheus Hooks Photo Pinterest With the arrival of winter, it's time to explore the trends that will define our style this season. Two...


Matheus Hooks/ Editor-In-Chief
Jun 12, 20231 min read
Fernanda Bicalho Shines in International Fashion Editorial
Photos: Gudinni - @gudinni Clothing: Beme Clothing - @beme.clothing Shoes and Accessories: Gallitos - @gallitos_ Beauty & Hair: Aranza...


Matheus Hooks/ Editor-In-Chief
Jun 11, 20232 min read
Discover the best fashion tips for wearing boots this winter!
Pinterest promotional photos Stay up to date with trends and learn how to stylishly and versatilely combine your boots. With the arrival...


Matheus Hooks/ Editor-In-Chief
Jun 10, 20234 min read
Ninel Conde: From "Rebelde" Success to International Career
“STARS” EDITION COVER - JUNE ISSUE Photos: Sol Riveros - @xue_photos Make up: Diego - @makeupbydiego Hair: Blas - @beautybyblas PR:...


Matheus Hooks/ Editor-In-Chief
Jun 9, 20231 min read
Meet model Pamela Alves, who is establishing herself as one of the great international names
She is one of the biggest fans of the Chanel brand. Photos Camilla Sella Pamela Alves is a Brazilian model who is making a name for...


Matheus Hooks/ Editor-In-Chief
Jun 9, 20234 min read
Eduarda Cury: Conquers Hearts and Inspires Thousands of Followers
“INFLUENCER” EDITION COVER - JUNE ISSUE Photos: Carlos Moura - @carlosmoura Look: @fashionnova @prettylittlething Team Hooks Fashion...


Matheus Hooks/ Editor-In-Chief
Jun 7, 20234 min read
Bianca Alves: Extraordinary Actress, Voice-over Artist, and Presenter
"ACTRESS" EDITION COVER - JUNE ISSUE PHOTOS: João Cassio - @joaocassioph Model: Bianca Alves - @eubiancaalvess Team Hooks Fashion...


Matheus Hooks/ Editor-In-Chief
Jun 6, 20233 min read
L'Oréal Professionnel launches global campaign "Head Up" to promote the importance of mental health
After finding that over half of hairdressers in Brazil express concern about their mental health, L'Oréal Professionnel launches an...


Matheus Hooks/ Editor-In-Chief
Jun 5, 20236 min read
Tati Cordeiro: "Invisible Mega Hair" and the Beauty Revolution in Brazil
"BEAUTY" EDITION COVER - JUNE ISSUE Photos: Bernardo Coelho - @eubernadocoelho Team Hooks Fashion Director: Matheus Hooks -...

Matheus Hooks/ Editor-In-Chief
Jun 4, 20231 min read
Cris Porto, a renowned Brazilian high-end jewelry brand, opens its space at the Ritz Hotel in Paris
Raissa Santana, Cris Porto e Stéphane Rolland (Ph @crisvidalph / @maycondehan) The arrival of the brand in France was celebrated with a...

Matheus Hooks/ Editor-In-Chief
Jun 2, 20232 min read
Carolina Herrera's Historic Resort 2024 Show: Where Rio's Vibrancy Meets Timeless Elegance
Images by @pdrpinho - Disclosure Carolina Herrera Carolina Herrera, renowned for her iconic fashion empire based in New York, made...


Matheus Hooks/ Editor-In-Chief
Jun 2, 20234 min read
Lyli Brook: Hair loss solution extracted from her experience
"BUSINESS" EDITION COVER - JUNE ISSUE Photos: @maurojorgefotografia Hair: @juliannebuenobeautyhair Featured Guest: @lylibrook @bravabrook...


Matheus Hooks/ Editor-In-Chief
Jun 1, 20232 min read
Influencer Gaby Lucianno gives tips to upgrade your looks with jeans
Photo credits: Liniker Jeans are a classic piece in any fashionista's closet and the most basic models are reinvented every season. If...


Matheus Hooks/ Editor-In-Chief
Jun 1, 20232 min read
Yves Saint Laurent Beauté welcomes guests at an exclusive event
With the presence of hosts Sabrina Sato and João Vicente, as well as the couple Ícaro Silva and Izrra, the brand celebrates the launch of...


Matheus Hooks/ Editor-In-Chief
May 31, 20233 min read
Thaís Giraldelli - The Entrepreneur who shone on the red carpet of the Cannes Film Festival
"STARS' EDITION COVER - MAY ISSUE PHOTOS - Alvaro Schimmel HOOKS TEAM FASHION DIRECTOR - Matheus Hooks MARKETING AND DESIGN DIRECTOR -...


Matheus Hooks/ Editor-In-Chief
May 29, 20232 min read
Walério Araújo Homage to Elke Maravilha at SPFW N55
Fashion designer chooses his best friend as inspiration for his latest collection Photo Ze Takahashi / @agfotosite São Paulo, May 29,...
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