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Gucci and Sabato De Sarno: A Short-Lived Era and What’s Next for the Iconic Brand
Photo Getty Images Fashion moves fast, and shake-ups in the industry happen in the blink of an eye. On Thursday, Gucci announced the...
Matheus Hooks/ Editor-In-Chief
Feb 62 min read

Marc Jacobs Summer 2025: A Standing Ovation for Fearless Creativity
Photo Courtesy Marc Jacobs In an era dominated by minimalism and an endless pursuit of commercial appeal, Marc Jacobs reaffirms his role...
Matheus Hooks/ Editor-In-Chief
Feb 42 min read


The Rise of Luxury Gyms and the Athleisure Concept: Meet CHASE, the Brazilian Pioneer in the Luxury Fashion and Wellness Market
Photos Courtesy CHASE In recent years, a new phenomenon has taken over the fashion and wellness market: the fusion of the fitness world...
Evely Oliveira
Jan 214 min read


Char Paula: Influence and Style in Hooks Magazine
'INFLUENCER' COVER EDITION - JANUARY 24 ISSUE Photography: @photzmuller Hairstylist: @alinecristinahairstylist Makeup: @whygormakeup The...
Matheus Hooks/ Editor-In-Chief
Jan 133 min read


Chanel Métiers d’Art Fall/Winter 2024/2025: A Dream Realized at West Lake, Hangzhou
Photos Disclosure Getty Chanel’s Métiers d’Art Fall/Winter 2024/2025 collection took center stage in an awe-inspiring location: the...
Matheus Hooks/ Editor-In-Chief
Dec 3, 20242 min read


London Fashion Week Bans Exotic Skins: A Step Towards Ethical Fashion
Photo Dolce & Gabbana Spring 2020 / Disclosure Pinterest The fashion world is constantly evolving, and London Fashion Week (LFW) has just...
Matheus Hooks/ Editor-In-Chief
Nov 29, 20242 min read


Khloé Kardashian Launches Her First Exclusive Fragrance: XO Khloé
Photos Disclosure Khloé Kardashian Khloé Kardashian, one of the most influential figures in entertainment and business, is set to make...
Matheus Hooks/ Editor-In-Chief
Nov 27, 20242 min read


Universal Pictures Addresses Salary Disparity Rumors in Wicked
Photo Disclosure Wicked Movie In recent days, Wicked , the highly anticipated film adaptation of the beloved musical, has been at the...
Matheus Hooks/ Editor-In-Chief
Nov 27, 20242 min read


Cara Delevingne Shines in Calvin Klein’s New Holiday Campaign
Photographed by @michaelbaileygates / Courtesy Calvin Klein Calvin Klein unveils its highly anticipated holiday campaign, featuring Cara...
Matheus Hooks/ Editor-In-Chief
Nov 26, 20241 min read


Kate Moss and Zara: The Capsule Collection That Revives Party Glamour
(Photos: Mert & Marcus / Courtesy of Zara) The eternal fashion muse, Kate Moss, is back and more iconic than ever. Announced today, her...
Matheus Hooks/ Editor-In-Chief
Nov 25, 20242 min read


Sabrina Carpenter Brings Holiday Magic to Netflix with A Nonsense Christmas
Photo Disclosure Netflix Sabrina Carpenter is ushering in the holiday season with her star-studded Netflix special, A Nonsense Christmas...
Matheus Hooks/ Editor-In-Chief
Nov 23, 20242 min read


Ariana Grande Brings Glinda to Life: A Heartfelt Thank You to Fans
Photos Disclosure Ariana Grande Instagram Ariana Grande is enchanting fans both in and out of the Land of Oz. The singer and actress, who...
Matheus Hooks/ Editor-In-Chief
Nov 22, 20242 min read


Dolce & Gabbana x Skims: When Italian Luxury Meets Modern Comfort
Photo: Nadia Lee Cohen - @nadialeecohen In the world of fashion, where comfort and style rarely blend effortlessly, the new collaboration...
Matheus Hooks/ Editor-In-Chief
Nov 14, 20242 min read


The Coffee: The Brand That Revolutionized Coffee with Japanese Influence
Photos Courtesy The Coffee The Coffee was founded in 2018 in Curitiba, the brainchild of entrepreneurial brothers Alexandre, Carlos, and...
Matheus Hooks/ Editor-In-Chief
Nov 9, 20244 min read


Marc Jacobs’ New Wizard of Oz Capsule Collection Puts a Whimsical Spin on Classic Pieces
Photo Courtesy Marc Jacobs Marc Jacobs is bringing a new twist to a beloved classic with his Wizard of Oz capsule collection, launched...
Matheus Hooks/ Editor-In-Chief
Nov 7, 20242 min read


Vivara and Gisele Bündchen launch a new jewelry collection to shine this holiday season
The stunning Fiori, Aura, Vivara, and Astrale lines feature jewelry inspired by the beauty of nature, the brilliance of the sun, and the...
Matheus Hooks/ Editor-In-Chief
Nov 7, 20241 min read


COACH dresses Charles Melton, Glorilla, Kelsea Ballerini, Coco Jones, Ella Emhoff, Sarah Sherman, Violet Chachki, Jeremy O
Global Coach ambassador Charles Melton, musicians GloRilla and Kelsea Ballerini, actress Coco Jones, model Ella Emhoff, actress Sarah...
Matheus Hooks/ Editor-In-Chief
Oct 29, 20242 min read

SAINT LAURENT PRODUCTIONS ANTHONY VACCARELLO - THE PASSION ACCORDING TO BÉATRICE DIRECTED BY FABRICE DU WELZ
Photos Courtesy Saint Laurent In September 2022, Béatrice Dalle arrives in Italy. At the origin of this journey is the desire to walk in...
Matheus Hooks/ Editor-In-Chief
Oct 23, 20241 min read


Fashion designer Charles Hermann launches an underwear brand
Photos Disclosure Press The fashion designer Charles Hermann, now based in São Paulo, has just taken another important step in his...
Matheus Hooks/ Editor-In-Chief
Oct 23, 20241 min read

Moncler Reinvents the Fashion Show with a Spectacular Immersive Experience in Shanghai
Photos courtesy MONCLER Moncler took the fashion world by storm with its latest Moncler Genius event in Shanghai, turning the final night...
Matheus Hooks/ Editor-In-Chief
Oct 23, 20242 min read
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