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The Speedcat is back! PUMA reintroduces the classic silhouette originating from Formula 1
Originally created for the world's fastest sport, the classic PUMA Speedcat is back for 2024! The model that established a historic...
Matheus Hooks/ Editor-In-Chief
Jun 28, 20241 min read

Balenciaga Weaves Tradition with Modern Flair in Latest Couture Collection
Photos Courtesy Balenciaga A soothing guided meditation, instructing the audience to "take a deep breath" and "think of your favorite...
Matheus Hooks/ Editor-In-Chief
Jun 26, 20241 min read


Chanel Revives Traditional Style Codes in Haute Couture: A Timeless Display at Palais Garnier
Photo Disclosure Chanel - Getty In a celebration of its iconic style codes, Chanel unveiled its Fall 2024 haute couture collection at the...
Matheus Hooks/ Editor-In-Chief
Jun 25, 20241 min read

Dior Couture: Paris, the Olympics, and Dior's Coherent Evolution
Photos Disclosure Dior Paris, the epitome of fashion and culture, is buzzing with anticipation for the 2024 Olympics. Against this...
Matheus Hooks/ Editor-In-Chief
Jun 24, 20242 min read


The Phoenix: Daniel Roseberry's Masterful Collection for Schiaparelli
Daniel Roseberry Sets the Stage for Haute Couture in Paris with a Solemn Spectacle Photos and Videos Disclosure Schiaparelli Paris, the...
Matheus Hooks/ Editor-In-Chief
Jun 24, 20241 min read


The Craftsmanship Mastery in Dior's Summer 2025 Collection: A Tribute to Art and Tradition
Photos Disclosure Dior In this collection, Kim Jones, Artistic Director of Dior, delves deeply into the world of craftsmanship,...
Matheus Hooks/ Editor-In-Chief
Jun 21, 20242 min read

Nicky Zimmermann Redefines Nostalgia in Her Latest Collection
Photos Disclosure Zimmermann Nicky Zimmermann, with her three decades of expertise in the fashion industry, masterfully intertwines...
Matheus Hooks/ Editor-In-Chief
Jun 20, 20242 min read


Ralph Lauren Reveals Dynamic Uniforms for Team USA at Paris 2024 Olympics
Photos Courtesy Polo Ralph Lauren Ralph Lauren has once again demonstrated its prowess in merging fashion with sports, unveiling the...
Matheus Hooks/ Editor-In-Chief
Jun 20, 20242 min read


Louis Vuitton’s Summer 2025 Men’s Collection: A Fusion of Sport and Elegance Under Pharrell’s Vision
Photos Disclosure Louis Vuitton In a dazzling display of fashion and cultural commentary, Louis Vuitton unveiled its men's summer 2025...
Matheus Hooks/ Editor-In-Chief
Jun 19, 20242 min read

Gisele Bündchen Shines in Balmain's Latest Campaign: A Fusion of Elegance and Modernity
Photos Disclosure Balmain - Photographer Rafael Pavarotti The iconic Gisele Bündchen graces Balmain's latest campaign, captured through...
Matheus Hooks/ Editor-In-Chief
Jun 17, 20241 min read


Rosé of BLACKPINK Becomes Global Ambassador for PUMA: Merging K-pop Music and Sports Fashion
Photos Courtesy Puma The sports brand PUMA recently announced that Rosé, a member of the famous K-pop group BLACKPINK, is the new Global...
Matheus Hooks/ Editor-In-Chief
Jun 17, 20241 min read


Dolce & Gabbana Embraces a Relaxed and Natural Aesthetic at Milan Men's Fashion Week
video disclosure Dolce & Gabbana During the Milan Men's Fashion Week, Dolce & Gabbana unveiled a refreshing take on their iconic style...
Matheus Hooks/ Editor-In-Chief
Jun 16, 20241 min read


FENDI Reinvents the Preppy Style at Milan Fashion Week
Photos Getty Images - Disclosure Fendi On the second day of the highly anticipated Milan Fashion Week, Fendi introduced an innovative and...
Matheus Hooks/ Editor-In-Chief
Jun 16, 20241 min read


MOSCHINO Men's Spring/ Summer and Women's Resort 2025 collections
A Folkloric Journey Through Italy on the Runway: The First Men's Collection by @moschino by Adrian Appiolaza Photos and Videos disclosure...
Matheus Hooks/ Editor-In-Chief
Jun 14, 20241 min read


Chanel Launches Limited Edition of Chanel Nº5 L’EAU: Fresher and More Contemporary
Photos Disclosure CHANEL Portraits captured by @nicolaskantor With this limited edition, N°5 breaks free for the first time from its...
Matheus Hooks/ Editor-In-Chief
Jun 13, 20242 min read


Rising Star: Nathália Berganton Shines in the Special 'USA' Edition of Hooks Magazine
'USA' COVER EDITION - JUNE 24 ISSUE Photo Cover: Danilo Friedl - @danilofriedlfotografia Design Director Hooks: @mathlopes In this...
Matheus Hooks/ Editor-In-Chief
Jun 12, 20245 min read


Minimalist and Refined Beauty at Jacquemus 15th Anniversary Show
Photos disclosure Jacquemus Simon Porte Jacquemus celebrated 15 years of his eponymous brand with a stunning show in Capri, Italy. The...
Matheus Hooks/ Editor-In-Chief
Jun 10, 20241 min read


FARFETCH presents "Love Stories in the Form of a Gift," a Valentine's Day campaign by Leticia Ribeiro
In collaboration with Miu Miu, the campaign explores the romantic universe of gifts as unique expressions of affection and style. Photos...
Matheus Hooks/ Editor-In-Chief
Jun 10, 20241 min read


The New Era of Glamour: Alessandra Ambrosio Shines in Vizzano's Latest Campaign
In its latest campaign, "Be Vizzano, Be Yourself!", the brand teams up with the top model in a perfect blend of fashion, personal style,...
Matheus Hooks/ Editor-In-Chief
Jun 10, 20243 min read


From Rural Roots to Global Fame: The Phenomenon of Menina Veneno (Venom Girl)
'STARS' COVER EDITION - INTERACTIVE VIDEO ISSUE Video Cover: @pedrogcf / Executive Production: @andersonmmacedo_ / Project Photographer:...
Matheus Hooks/ Editor-In-Chief
Jun 8, 20245 min read
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