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The new footwear and apparel collection created by PUMA in partnership with musician, creative artist, and designer A$AP Rocky is now available. One of the standout pieces of the release is the new version of the Inhale sneaker, redesigned with a distressed finish and custom embroidery.
Handpicked by A$AP Rocky from PUMA’s archives, the Inhale Distressed comes in two colorways and is inspired by automotive mechanics who finish their workday with grease and dirt stains on their clothes. Both the Inhale and other items in the collection feature a distressed treatment, details that reference motorsports, and the A$AP Rocky x PUMA branding.
As in past collections, A$AP Rocky was heavily involved in the entire creative process, from product design to the direction and styling of the marketing campaign. "It was time for me to put my personal touch on some of the best sneakers PUMA has to offer," says A$AP.
The A$AP Rocky x PUMA collection will soon be available at PUMA.
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