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Allglory: The Revolution of Contemporary Vintage


Allglory

Photos: Pedro Mamoré/ Folha Studio


Allglory is an independent brand founded by graphic designers Felipe and Raquel Fiedler, born out of their shared passion for art, fashion, music, and vintage t-shirts. The brand's concept is to create unique designs inspired by the vintage aesthetic of the 80s and 90s and musical influences from movements such as post-punk, new wave, grunge, and alternative rock. Each piece is meticulously crafted in Curitiba in limited quantities, using premium fabrics, boutique laundry processes, and special dyes. The result is high-quality clothing with authentic designs that stand out for their fusion of the past and present.


The brand's latest collection, POST-VINTAGE, is more than just a name: it represents Allglory's current moment. Celebrating 10 years of history, the collection marks a new chapter for the brand, reflecting the evolution of its style and vision. POST-VINTAGE embodies the idea that all eras can overlap and blend, bringing together the best of different pasts into something unique and timeless. For Felipe and Raquel, this season is a milestone in their pursuit of designs that reinvent themselves with each new cycle, always with authenticity and respect for their roots.


Allglory

Graphic design is the essence of Allglory, and the brand's creators have always sought to honor this art, drawing references from past eras in a way that sets them apart from fleeting trends. Their inspiration comes from books, magazines, movies, and, most notably, the world of music. Grunge and post-punk have been constant influences, not only through the aesthetics of the bands but also through the graphic art of t-shirts, album covers, and posters from that time. Felipe and Raquel believe that the key to the brand's success lies in creating something genuine, not just a replica of what is currently trending but a piece of design that authentically connects with its audience.


Over the years, Allglory has established itself as a boutique brand, offering limited productions and pieces that are true quality treasures. The mix of musical references and loyalty to the vintage style defines the brand's identity, making it special and unique. Looking ahead, Felipe and Raquel plan to expand their collection, introducing not only clothing but also accessories. They also aim to collaborate with icons who continue to inspire them. With POST-VINTAGE, Allglory reaffirms its commitment to creating pieces that transcend fashion, becoming symbols of a lifestyle that uniquely blends nostalgia with modernity.


Allglory

Check out the exclusive interview:


1. The fusion of vintage and contemporary is at the heart of your brand. How do you balance the nostalgia of the 80s and 90s with the originality needed to attract today’s audience?


This rock and punk aesthetic has never gone out of style, and with every generation, it reinvents itself. Our goal is always to deliver the best product, something the audience won’t find just anywhere. I also believe that what you’re creating needs to be genuine, something you truly live and not just what’s currently selling. It’s essential to bring in references that aren’t common. I search for and study books, magazines, and items from that era. This allows me to discover treasures and incorporate graphics that aren’t trending but stand out as exceptional at first glance. That’s what makes Allglory different.

2. The POST-VINTAGE collection seems to be a milestone for the brand. What does this new season represent for you as designers, and how does it reflect the evolution of the brand’s style?


This year marks the 10th anniversary of the brand. It’s been years of learning about production, finding the perfect fabrics, and understanding who the brand is and what we want to be. Today, we enjoy being a boutique brand, producing small, limited collections while delivering high-quality items. So, POST-VINTAGE is the name we chose to represent who we are right now and a provocation about what the future of nostalgia will be. Perhaps, five years and a few collections down the road, we’ll have an answer.

Allglory

3. The graphics on the t-shirts are a unique signature of the brand. How do you choose the visual elements, and how do they connect to the narrative you want to convey in each collection?


From the beginning, the goal has always been to showcase and elevate great graphic design in Brazil. Every year, we create a mood board filled with aesthetics, themes, phrases, and images we’ve collected over time from books, magazines, movies, vintage pieces, vinyl inserts, and many other sources. However, we always strive to find references rooted in eras, not other brands, to achieve a distinct result that we believe is good,not just something trendy at the moment. Through this process, the ideas for a collection come naturally.

4. What are the key elements you believe define the brand’s identity and make it so special?


The main element is being inspired by vintage while bringing it to life with respect and authenticity so that it truly feels like a piece that’s 20 years old. This includes the washes, stitching, fabrics, graphic designs, and inks. And then, of course, there’s the entire aesthetic of alternative rock, grunge, and punk, drawing inspiration from band t-shirts, posters, and magazines from that era.

Allglory

5. The blend of musical references, such as post-punk, new wave, and grunge, is a strong presence in your pieces. Is there a specific icon or cultural movement that most inspires the brand’s design?


Grunge and post-punk have been our biggest inspirations, both in how the bands dressed and influenced fashion, as well as in the entire graphic design aspect of t-shirts, album covers, posters, and more.

Allglory

6. What are the brand's future plans?


Expanding our collection to include a more complete range of apparel, including accessories, and launching exclusive collaborations with icons who inspire us.

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