‘MODEL’ COVER EDITION - FEBRUARY 25 ISSUE
On the cover of the MODEL edition of Hooks Magazine, Ana Luiza Simões represents more than beauty and elegance—she embodies the resilience and authenticity that make a difference in the fashion industry. Since the beginning of her career, she has faced challenges to stand out in a highly competitive market, yet she has always maintained her essence and determination. Every step, every adaptation, and every achievement have brought her to this moment, solidifying her name as a rising model.
Fashion is constantly evolving, and Ana understands the importance of keeping up with these changes without losing her identity. To her, following trends does not mean conforming to them but rather interpreting them in an authentic way. She believes that fashion is an extension of personality and that true elegance comes from confidence in who you are.
Her future holds new experiences and international opportunities. Soon, Ana will embark on seasons in Peru and Colombia, exploring new markets and expanding her global presence. With an undeniable passion for traveling and discovering different cultures, she sees each new experience as a chance for both professional and personal growth.
Maintaining a balance between work and well-being is essential for her performance. Passionate about skincare and body care, Ana also values mental health as a fundamental part of her routine. Yoga, weight training, and sports are part of her daily life, helping her stay energized and clear-minded to face the challenges of her profession.
For those aspiring to a career in fashion, her advice is clear: authenticity is what truly makes a difference. In a competitive market, it’s easy to get lost trying to fit into standards, but true distinction comes from those who have confidence in their potential and don’t give up in the face of challenges.
With new challenges on the horizon and a clear vision of her journey, Ana Luiza Simões is building a solid path in international fashion, proving that talent, perseverance, and authenticity are the perfect combination for success.
Check out an interview with the model:
1: Your journey in fashion has been inspiring. How did your career begin, and what were the biggest challenges you have faced so far?
My journey began in Franca, a small city in the countryside, where I started working as a model and influencer. There, I had the opportunity to grow and mature a lot, both personally and professionally. Moving to São Paulo was a major milestone in my career. With a stronger portfolio, I was able to join an incredible agency, but the reality of São Paulo—a highly competitive capital—brought many challenges. The beginning was tough; I had to adapt, learn, and stand out among so many talented people. But the most important thing was not giving up. This perseverance and focus have brought me here, and I am grateful for every step of this journey.
2: The fashion industry is constantly evolving. How do you see this transformation, and how do you adapt to new trends and industry demands?
Fashion, like all of us, is always evolving, but the most important thing is knowing how to adapt without losing our essence. I believe that essence is what makes us unique and, in a way, is already a great differentiator. I always try to adapt to new trends, but in an authentic way, incorporating my style into them. I would only wear something because it’s trending if I genuinely connect with it—I would never wear something just because it’s "in fashion." In the end, it’s about self-expression and feeling good in what you wear, regardless of whether it’s a trend or not.
3: Besides your modeling career, do you have any other professional plans?
Yes! This month, I’m starting a season in Peru, and afterward, I’ll be heading to Colombia. My goal is to work a lot but also take the opportunity to travel. As an Aquarius, I have this constant need to be on the move, exploring new places. My job allows me to do that, and I love the possibility of being in different parts of the world, meeting new people, and experiencing new cultures. It’s a big part of my growth, both professionally and personally.
4: A model's routine can be intense and demanding. How do you take care of your physical and mental health to maintain a balance between work and well-being?
I’m completely obsessed with skincare—I love taking care of my skin and body—but taking care of my mind is the most important thing. I truly believe that maintaining a healthy mind is key to having a balanced body. That’s why I always work on my mindset, especially when things don’t go as expected. I practice yoga to connect with myself, do weight training to keep my energy and stamina high, and now I’m getting back into tennis, which I love. For me, it’s essential to take time for self-care, both physically and mentally, because balancing work and well-being is what keeps me centered and motivated.
5: What are your next career steps?
I’m aiming to expand my career into the international market—I want to challenge myself in new settings and explore opportunities beyond Brazil. My goal is to strengthen my global presence, work with incredible brands, and build an even more diverse portfolio. Additionally, I’m excited to visit new places and experience different cultures—this always brings fresh inspiration and valuable lessons to my journey.
6: For those who want to enter the fashion world, what advice would you give to face the challenges of the profession and stand out in such a competitive market?
Since we’ve already talked about essence, I think that’s the main piece of advice. In the midst of so much competition and so many challenges, it’s easy to lose yourself trying to please others or follow certain standards, but what will truly make you stand out is being authentic. Don’t compare yourself to anyone, because you are unique and have something only you can offer. Believe in your potential, don’t give up, and remember: if you’ve thought of something, it’s because it’s possible to achieve it. Perseverance and authenticity are everything.
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