'CELEBRITY' COVER EDITION - GLOBAL ISSUE
Photos: @fabiobuero / Direction: @pinhorec / Stylist: @danielsampaiol / Look: @drama.sp / Make: @karolmenuccii / Rp: @adragencia / Design Director Cover: @mathlopes
In the digital age, where content is king and social media dictates trends, Ana Mosconi stands out as a powerful influencer, conquering the world of fashion and lifestyle with unmatched passion and unparalleled authenticity. Her journey, marked by bold transformations and powerful partnerships, is an inspiring example of how dedication and vision can turn dreams into reality.
The Courageous Transformation
In 2023, Ana Mosconi made a decision that would change her career forever. Leaving behind the content that initially made her famous, she embarked on a new direction, focusing on fashion and lifestyle. What could have been a risky move proved to be a brilliant strategic maneuver, catapulting her to new heights of success. Her ability to reinvent herself and adapt her content to market demands has proven to be a winning formula.
Prestigious Partnerships
Ana's transformational success was evidenced by the significant partnerships she formed with some of the biggest global brands. These include Pandora, the renowned jewelry company, Vanish, part of the Reckitt Benckiser group and a global leader in cleaning products, and Growth, the largest nutritional supplements company in Brazil. "I am extremely grateful for the incredible partnerships I have established and for being able to share my passion for fashion with my followers," Ana says, reflecting on her journey.
The Career that Inspired Millions
Since starting her YouTube career in 2018, Ana has accumulated thousands of views and impressive engagement. She has emerged as a creator of authentic content, defining her personality in an original and authoritative manner. Her millions of fans eagerly follow her routine, workouts, travels, and looks, anxiously awaiting each new post on Instagram or TikTok.
The Entrepreneurial Spirit
Ana's entrepreneurial spirit shone in 2021 when she launched her own clothing brand, Mosconi. Known for its stylish and personality-filled looks, the brand quickly captured the market and earned Ana the PJB Award for Brazil's Most Stylish Young Woman. This recognition further solidified her position as a leader in the fashion world.
Authenticity and Passion
Born in 1998 in Campo Grande, Mato Grosso do Sul (BR), Ana has always maintained authenticity and passion as her guiding principles. "I have always believed in the importance of being authentic and true to my values," Ana declares, reflecting on the essence of her success. Her ability to genuinely connect with her audience sets her apart in the competitive world of digital influencers.
We had the opportunity to interview this powerful and inspiring woman, join us:
1-Ana, you recently underwent a major transformation in your content. What motivated you to make this change?
My decision to shift the focus of my content was driven by a growing passion for fashion. I've always loved exploring different styles and trends, but I felt I wasn't fully expressing that in my previous content. Additionally, I realized that fashion is a powerful form of self-expression and a way to connect even more with my audience.
2-You've secured significant partnerships with major global brands like Pandora and Vanish. How did these collaborations come about?
A lot of dedication and consistency in my work. Additionally, I always strive to stay updated with trends and create new content. The most important thing was always maintaining authenticity and content quality, which attracted these major brands.
3-How do you manage your time between creating content, managing your clothing brand, and maintaining a balanced personal life?
Managing my time between creating content, running my clothing brand, and maintaining a balanced personal life is undoubtedly challenging, but I've developed some strategies that help me a lot. First, I prioritize organization and use planning and task management tools to keep everything in order.
I have a trustworthy team that assists me in both content creation and managing my clothing brand. This allows me to focus on areas that really need my direct attention without overwhelming myself. I know how to divide my time well between work and personal life, ensuring I have moments for rest and leisure.
4-Who are your inspirations in the worlds of fashion and entrepreneurship?
I greatly admire Camila Coelho, Malu Borges, Silvia Braz, and Lívia, who stand out as influencers and entrepreneurs, taking Brazilian fashion to new heights. Designer Patricia Bonaldi, with her brand PatBO, is a significant source of inspiration. She managed to bring the glamour and sophistication of Brazilian fashion onto the international scene.
5-Last but not least: what is your voice? What would you like to "shout out" to the world if you had the opportunity?
My message would be that everyone has the ability to transform their lives and positively impact the world around them, whether in fashion, entrepreneurship, or any other field. Believe in yourself, persist in your dreams, and use your voice to make a difference.
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