'BEAUTY' COVER EDITION - AUGUST 24 ISSUE
Photo: @estudiogotadecafe
Design Director Cover: @mathlopes
Anna Telles is the face of beauty and resilience on the cover of Hooks Magazine's 'BEAUTY' edition. More than just a successful entrepreneur, Anna embodies a journey of overcoming obstacles that resonates and inspires many women. Raised in challenging conditions and facing adversity from a young age, she found in braiding a way to transform her life and that of her family.
Learning the technique from a neighbor, Anna used her skill as a means of livelihood, and despite numerous challenges, including prejudice and financial hardship, her determination led her to build a brand that is now recognized and admired.
Her innovative technique, known as "3D twist," which doesn’t cause pain like other braiding methods, was a turning point in her career. With the support of her husband, who encouraged her to value her talent, Anna started serving clients at home and used social media to expand her reach. The success was immediate, attracting clients not only from Brazil but also from other parts of the world. However, Anna's journey was not without challenges. From an initial partnership that resulted in significant financial loss to difficulties in obtaining credit for her business, she faced obstacles that could have discouraged many. Persistent, she recovered financially with the help of her husband and launched a line of products specifically for curly and coily hair, a market that had been largely overlooked.
This product line, combined with the 3D twist technique, propelled her business and brought recognition to Anna Telles as an innovative leader in the beauty industry. The shift to e-commerce during the pandemic further expanded the brand's reach, resulting in impressive revenue growth.
The Anna Telles brand goes beyond physical beauty; it is a tool for social transformation, with a mission to empower Black women, who are often underestimated and marginalized. Anna views her company as a means to free these women from "modern-day slavery," offering not just beauty products, but also knowledge and inspiration.
With ambitious plans for the future, Anna aims to internationalize her brand, reaching millions of curly-haired women around the world and solidifying her position in the global market. Her goal is not just to sell products but to create a legacy that significantly impacts lives. Anna Telles is more than just the cover of this edition of Hooks Magazine; she is a living story of how beauty, when combined with resilience and determination, can transform lives and spark movements. Her presence in this 'BEAUTY' edition not only celebrates her journey but also inspires other women to pursue their dreams, regardless of the challenges they may face. Hooks Magazine is proud to present Anna Telles as an example of how true beauty is born from overcoming obstacles and the desire to change the world around us.
Photo Disclosure Press
Comments