Argentinian Elegance: Tamyris Farias and the Future of International Fashion

ARGENTINA COVER EDITION - APRIL 2025 ISSUE

Model: Tamyris Farias - @tamyrsfarias / Photographer: Samuel Ganem - @samuelganembeauty

In the very heart of Buenos Aires — where the streets exude European charm and the soul beats to a Latin rhythm — a new star is rising on the horizon of international fashion. Tamyris Farias, a Brazilian model with a magnetic presence, emerges as the face that captures the contemporary spirit of a multicultural, connected South America that is becoming increasingly influential on the global stage.

Blending the classic elegance inherited from her Italian heritage with the urban freshness characteristic of Argentina’s capital, Tamyris doesn’t just cross borders — she builds bridges. Her authenticity and commanding presence are already attracting brands eager to connect with a young, sophisticated, and diverse audience, one that seeks references beyond traditional standards.

This debut editorial is not just a fashion shoot — it’s a statement. Hooks Magazine introduces Tamyris Farias as the new face of a generation that sees fashion as a language of identity and connection.

Between Brazil and Argentina, between tradition and innovation, Tamyris emerges as a symbol of a movement that promises to further strengthen South American fashion on the global map.

Tamyris Farias’ journey is just beginning, and it promises to be as vibrant as the two markets she effortlessly unites — with elegance, authenticity, and a presence that has already captured all of our hearts.