The brand also launches a bold rebranding, embracing red as a symbol of transformation and empowerment, reinforcing its bold, trendy, and sexy identity.
Photos Courtesy Schutz
Schutz, the full-look brand under the Azzas 2154 group, is entering a new phase with an audacious rebranding and introduces actress Bruna Marquezine as the star of the Summer 25 campaign. In this new chapter, the label revisits its past with iconic campaigns and begins a new era, betting on the color red as a symbol of transformation and empowerment, while bringing back its bold, trendy, and sexy essence.
The new positioning was developed in collaboration with the Italian consulting agency Masciottii, known for its work with major brands like Tod's, Etro, and Bluemarine, and who brought an even more global and strategic perspective to the brand as it seeks to rediscover its essence and reconnect with its target audience.
As part of its strategy, the brand also introduces the Schutz Gang, a squad of influencers and opinion leaders who lend their voices and presence to the brand, representing diversity and female strength, pillars that are further emphasized in this new chapter.
Personality and attitude are evident in every creation, from the sinuous cutouts to the curved heels. The campaign pieces, featuring bold elements like fire and the striking Ultra Red hue, showcase all shoes produced in Italy. The 'Summer 25' collection is now available.
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