Photos Courtesy Chanel
Chanel, a House of tradition that reinvents its codes each season, brought an explosion of energy and creativity to the Spring-Summer 2024 runway show. Iconic patterns like the classic sailor stripes and the Maison's legendary fabrics like tweed were the stars of this fashion spectacle.
The mastermind behind this bold collection is Virginie Viard, Chanel's creative director, who dared to combine patterns and colors in nearly impossible ways. The result? Looks that exude vitality and style, ready to dominate the upcoming fashion season.
One of the big surprises was the rise of pink as one of the collection's starring colors. However, this did not diminish the importance of the classic black and white combination, which remains a cornerstone of Chanel's timeless elegance.
But this collection goes beyond just clothing. Viard found inspiration in the modernist villa Noailles, designed by Robert Mallet-Stevens in 1923. The terraced gardens, sunken flower beds, and expansive pool of this extraordinary location influenced the creation of the pieces in many ways.
The silhouettes are light and flexible, featuring flowing dresses of various lengths, waist-frilled maxi skirts, unlined suits, and organza babydoll dresses. Beachwear such as swimsuits and shorts invite you to enjoy a day by the seaside in style.
The intense interplay of patterns, contrasting colors, and textures adds a touch of boldness to the collection, which Viard defines as "elegance and effortlessness." It's a balance between sophistication and informality, where tweed coexists harmoniously with sportswear and lace.
This collection is a tribute to freedom and movement, as stated by Viard in the show's notes. She captured the essence of the Villa Noailles, an exceptional setting, and translated that inspiration into clothing that reflects the lightness and joy of living.
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