Photos Courtesy SKIMS
Skims, the pioneering shapewear brand, is set to redefine the concept of style and comfort with its latest campaign featuring the pop star of the moment, Charli XCX. Handpicked to front this collection, Charli is at the peak of her creative journey, making this collaboration a significant milestone in the fashion world.
Drawing inspiration from Charli's hit album "Brat," which has solidified her as one of 2024's most influential artists, the campaign explores a world where boldness and comfort coexist seamlessly. Shot by renowned photographer Petra Collins, the campaign showcases Charli in a lush, mysterious natural setting, with a gentle rain adding a soft contrast to her powerful presence.
Charli wears the newest Skims creations, including the Cotton Rib Split Bralette, Cotton Rib Boxer, and Cotton Fleece Shrunken Waffle Lined Zip Up Hoodie. Each piece is designed to offer maximum comfort without compromising the brand’s signature aesthetic. The blend of high-quality materials and contemporary design makes these pieces must-haves for anyone who values both style and functionality.
For Charli XCX, this partnership goes beyond a mere fashion campaign.
"Skims celebrates confidence and individuality, which is exactly what I aim to express with my music and personal style," the singer shares. "Working with Petra Collins and the entire Skims team was an incredible experience, and I’m excited to share this project with my fans."
Kim Kardashian, Skims' co-founder, also shared her excitement about the campaign:
"Charli XCX is a unique artist who has broken barriers in music and pop culture. Having her as the face of Skims reflects what our brand stands for—innovation, authenticity, and empowerment."
The "Skims Goes Brat" campaign marks a new chapter for the brand, which continues to challenge conventions and push the boundaries of shapewear. With Charli XCX’s unmistakable energy, Skims further cements its place as an essential brand for those looking to stand out with confidence and style.
Comments