Global Coach ambassador Charles Melton, musicians GloRilla and Kelsea Ballerini, actress Coco Jones, model Ella Emhoff, actress Sarah Sherman, drag artist Violet Chachki, playwright Jeremy O. Harris, and artist Chloe Wise wore custom Coach looks made from repurposed or upcycled materials, designed by creative director Stuart Vevers, for the 2024 CFDA Fashion Awards, held at the American Museum of Natural History.
Drawing on the brand’s rich heritage of craftsmanship, each look features post-consumer materials or artistically reimagined remnants, repurposed to create something new, capturing Coach’s vision of circularity and its commitment to reducing environmental impact through more sustainable design practices.
Charles Melton – Melton wore an oversized, repurposed suede coat, along with a vest and pants crafted from vintage suede jackets and trousers, pieces that continue the brand’s exploration of playful proportions and archetypal clothing styles embraced by today’s youth.
Charles Melton and GloRilla | Photos: Getty Images
GloRilla – In a playful reimagining of Coach’s artisanal heritage, GloRilla walked the red carpet in a repurposed moto jacket—an iconic American archetype—recrafted from vintage leather jackets. Her performance look featured a leather top and shorts set in a checkered pattern, crafted from a unique artisanal material made from squares of leftover leather from Coach’s leather goods production.
Kelsea Ballerini – A fresh and fun take on authentic American style, Ballerini’s look features a shirtdress repurposed from Coach archival materials, including vintage flannels and cotton shirts, intricately crafted in a patchwork design.
Kelsea Ballerini and Coco Jones | Photos: Getty Images
Coco Jones – Inspired by youthful interpretations of traditional luxury codes, Jones’s look features a tuxedo dress repurposed from vintage leather jackets.
Ella Emhoff – In collaboration with a New York artisan, Emhoff’s knit top was crafted from leftover yarn and finished with the brand’s iconic oversized bow, paired with a skirt made from surplus fabric. The wool for the top was created from yarn and pieces of knitwear that were unraveled and re-spun by the artisan, then knit in-house and adorned with repurposed and leftover sequins.
Ella Emhoff and Sarah Sherman | Photos: Getty Images
Sarah Sherman – Blending traditional tailoring with a countercultural attitude, Sherman’s look features a plaid leather cardigan coat, crafted from the brand’s artisanal surplus leather material, paired with a dress made from the same materials.
Violet Chachki – Elegant and romantic yet tinged with a harder ’90s sensibility, Chachki’s ruffled silk chiffon slip dress is crafted from surplus fabric and colored using plant-based dyes.
Violet Chachki and Jeremy O. Harris | Photos: Getty Images
Jeremy O. Harris – A disruptive take on luxury explored through the imaginative lens of youth culture, Harris’s look features an oversized, patchwork tuxedo shirt made from vintage tuxedo and dress shirts.
Chloe Wise | Photo: Getty Images
Chloe Wise – An iconic brand code and an essential American silhouette, Wise’s look features a trench coat from a past Coach season, crafted from repurposed vintage leather.
Photo Credit: Getty Images
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