CHAN-YOUNG YOON AND REVEALS HIS FIRST VIRTUAL STORE
EDITORIAL CREDIT: Coach
IMAGE AND VIDEO CREDIT: Anton Gottlob
NEW YORK, NY, NOVEMBER 6, 2022 -- Coach presents “Feel the Wonder,” a New Year's Eve campaign starring Jennifer Lopez, Zoey Deutch and Chan-Young Yoon. A playful celebration of the child in all of us, the campaign, directed and filmed by Anton Gottlob, captures the joy of this season, the childlike sense of wonder while spotlighting the brand's Winter 2022 collection.
Harnessing the next generation's love of playfully remixing nostalgic references through creative self-expression, "Feel the Wonder" captures the Coach Family in grandiose scenes that showcase the Christmas spirit of warmth, joy and our inner children's embrace. Featuring scenes where the cast plays in the snow, jumps into bed and unwraps gifts, the campaign showcases the new Heart bag and the Tabby and Studio bags, along with the winter 2022 ready-to-wear inspired by Stuart Vevers' vision of heritage. timeless American, juxtaposed with the attitude of the counterculture.
To celebrate the holidays, Coach also unveiled its first ever online shopping destination. Inspired by a vintage Coach store, the immersive experience allows guests to move through themed rooms, shop the Winter Collection and play with Rexy, the house mascot, to unlock special prizes. In addition, visitors will have the opportunity to shop through live videos alongside friends and influencers. The online store, powered by the experimental e-commerce platform Obsess, will feature iconic Coach styles including Tabby and Rogue, along with a dedicated section for holiday party bags, new gift items and a special collection featuring Rexy.
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