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In a move that underscores the rising significance of India in the global luxury market, Dior has announced Sonam Kapoor, a Bollywood star and fashion icon, as its newest brand ambassador. This partnership marks an important chapter for the French couture house, reflecting its ambition to strengthen ties with one of the world’s fastest-growing markets.
Photo: Aviraj Singh
Kapoor’s appointment is no surprise, considering her massive influence, both in India and internationally. With over 35 million followers on Instagram, she commands attention with her impeccable style and her powerful voice in fashion. Her presence at Dior’s September show alone generated a media impact value of $2.7 million, according to Launchmetrics, proving her star power and influence within the luxury space.
“A multitalented personality, the actress, producer, and fashion icon henceforth embodies the audacity, grace, and elegance of Dior style, a femininity constantly reinvented,” Dior said in an official statement. The house also highlighted the historical and cultural ties between Dior and India, a connection that has shaped its vision since its inception. Under Maria Grazia Chiuri, Dior’s creative director for womenswear, these cultural influences have flourished, making Kapoor the ideal ambassador to bridge these worlds.
Hailing from Bollywood royalty, Kapoor is the daughter of acclaimed actor and producer Anil Kapoor and costume designer Sunita Kapoor. Her roots in cinema and fashion make her a natural fit for Dior’s values of elegance, creativity, and authenticity. Kapoor is no stranger to the global fashion scene, consistently being recognized for her daring and sophisticated sartorial choices. This partnership with Dior is another milestone in her journey as a global style icon, cementing her position at the forefront of luxury fashion.
As India’s luxury market continues to expand, Dior’s collaboration with Kapoor is a strategic step to deepen its footprint in the region. The move reflects the growing appetite for high fashion in India, where consumers are increasingly embracing global luxury brands. Kapoor’s role as Dior’s ambassador will not only amplify the brand’s presence in India but also celebrate the creative exchange between Indian culture and Parisian couture.
This partnership promises to be a powerful blend of elegance, cultural richness, and modern femininity—qualities that both Sonam Kapoor and Dior represent with distinction.
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