Dua Lipa has just been announced as the face of the Chanel 25, the French maison’s newest handbag, set to redefine contemporary luxury. The campaign, unveiled just days after her front-row appearance at Chanel’s Spring 2025 Haute Couture show, captures the singer in a vibrant, dynamic setting—running, dancing, and singing through the streets of New York to the tune of She Drives Me Crazy by Fine Young Cannibals.
About Chanel's last fashion show, Haute Couture Dua Lipa said:
“I loved it, and I felt like the models really loved what they were wearing. There were pops of color throughout, I thought it was really fun. I particularly love the buttery yellow shirtdress. I’m always drawn to things that are yellow—not necessarily things I would wear, but in this case, I was like, ‘oh the romance!’ That dress is something I could see myself in, it’s so cool it’s like almost rock-and-roll. There’s a whole day-to-night vibe. And the red dress with the black belt, too. I could maybe add boots to toughen those up a bit, make them my own. The tweed looks were really beautiful as well, but those felt different.”
Video Disclosure Chanel and Dua Lipa
Inspired by the iconic 2.55, the Chanel 25 embodies the brand’s timeless sophistication with a modern twist. Crafted from ultra-soft, lightweight quilted leather, the bag combines style and practicality. Available in medium and large sizes, it comes with a removable clutch that can be worn separately, making it as functional as it is elegant. This seamless blend of versatility and refinement mirrors Dua Lipa’s own approach to fashion.
“I’m definitely a “big bag” kind of girl: I put my whole life into it. I love to run around with big bags even at night because I prep for anything. My friends can ask for something and I’m like, don’t worry, I’ve got it, it’s in my bag. I'm in love with the 25 because I think it’s cool and timeless, and I can put my whole life in there.”
The singer’s relationship with Chanel is not new. Since 2018, when she chose a Chanel look for a performance at the Grammy Museum, to her role as co-host of the 2023 Met Gala honoring Karl Lagerfeld, Dua has solidified her connection with the maison. Her Radical Optimism tour further reinforced this bond, featuring custom Chanel pieces—including sequined jumpsuits and pleated tulle dresses—cementing her status as a modern fashion icon.
With this campaign, Chanel continues its tradition of merging innovation with heritage, while Dua Lipa embodies the confident, sophisticated attitude of a new generation of fashion lovers. The Chanel 25 is set to become a new classic—just like its muse.
Comments