‘INFLUENCER’ COVER EDITION - FEBRUARY 2025 ISSUE
The Influencer edition of Hooks Magazine features a protagonist who goes beyond flawless filters and impeccable looks: Eduarda Gutierrez. With a vibrant presence on social media and a clothing brand that reflects her essence, she represents a new generation of influencers — those who not only set trends but also run their own businesses with strategy and passion.
Balancing two such dynamic worlds — the digital and the entrepreneurial — requires more than just charisma. For Eduarda, organization and energy are key. Between creating authentic content for her platforms and carefully managing her brand, she turns each day into a precise choreography where planning and creativity move in perfect harmony.
The desire to become an entrepreneur was born from a genuine passion for fashion. What began as an expression of personal style evolved into something bigger — her own brand, merging her aesthetic vision with pieces that speak directly to her audience. The connection with her followers, in fact, is the pillar of her strategy. Eduarda doesn't see her social media merely as a showcase but as a direct channel to understand desires, test ideas, and strengthen bonds with her community — turning likes into loyal customers.
Yet, the path of entrepreneurship came with its challenges. From the initial shock of dealing with the complexity of logistics and administrative management, every obstacle was approached as a valuable lesson. With determination and the support of a solid team, Eduarda built a business model that blends inspiration with efficiency — proving that in the fashion world, it's possible to be creative without losing sight of results.
Whether launching a new collection or sharing behind-the-scenes moments of her daily routine, her values remain clear: authenticity, transparency, and innovation. These principles underpin both her digital presence and the success of her brand, creating a cohesive narrative that resonates with her audience.
And the future? For Eduarda Gutierrez, it is already in motion. With plans to expand her store, invest in strategic partnerships, and explore new creative horizons, she continues to build an empire that reflects who she is — a woman who inspires not only through what she wears but also through how she turns her passion into power.
Check out the exclusive interview with Eduarda:
How do you balance your career as an influencer with the challenges of being an entrepreneur?
Look, it's not easy, but it's all about organization and lots of energy! I split my time between creating authentic content for social media and managing my clothing brand, always relying on an amazing team that helps me handle the daily hustle. Planning is key to ensuring both the digital side and the physical business are always running smoothly.
2. What inspired you to expand your career into the business world and start your own company?
I've always been passionate about fashion and felt I could take that love to the next level. The idea of launching my own clothing brand came naturally, as a way to turn my passion into something tangible — where I could express my style and vision without filters. It was a way to merge the digital world with the real one, showing that authenticity and trends can go hand in hand.
3. What were the biggest challenges you faced when you started your business, and how did you overcome them?
At first, it was really tough to handle the administrative side, figure out logistics, and still keep my creativity flowing. But with a lot of determination, mentorship, and an amazing team by my side, every challenge became a learning experience. Facing those obstacles helped me grow and made me even more confident to keep innovating in my field.
4. In your view, how has your social media presence helped strengthen your brand?
My social media is the perfect channel to share behind-the-scenes moments, highlight trends, and build a genuine connection with my audience. This direct interaction allows me to better understand what people love, so I can create collections that truly resonate with my followers. It’s a blend of inspiration and authenticity that strengthens the brand every single day.
5. What are the main values you strive to incorporate both in your work as an influencer and in your business?
I always put authenticity, transparency, and innovation first. Whether I'm posting a look or launching something new, I want everything to reflect a true and unique style — something that respects and inspires people. I believe staying true to these values is what really makes a difference, both online and in the fashion world.
6. What are your future plans, both as an influencer and as an entrepreneur?
The future looks exciting! I want to keep growing on social media, exploring new trends, and creating content that inspires my audience. In the fashion world, I’m thrilled to expand my store with new collections and partnerships that bring amazing experiences, both digitally and physically. The goal is to always surprise while staying true to the authentic vibe you all know and love.
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