Photos Prada - PR Press Pass - Photography Norbert Schoerner
American producer and actor Jake Gyllenhaal stars in the new 2023 eyewear campaign for Prada Linea Rossa, captured in a series of images by photographer Norbert Schoerner.
Echoing the imagery of Prada Linea Rossa's Spring/Summer 2023 collection, the campaign presents an unreal landscape, blending the natural and the urban, the instinctive with the considered. Urban and natural landscapes confront each other in impossible combinations, paradoxical visions that reflect the essence of contemporary life.
Jake Gyllenhaal embodies the spirit of the modern explorer amidst these contrasting realities, the urban trail - the nature of the city - defining a new idea of contemporary adventure to discover the metropolitan terrain, the landscape of the 21st century.
Gyllenhaal comments for Hooks, "I am honored to be a part of the Prada family once again, collaborating with the incredible Norbert Schoerner on the Prada Linea Rossa 2023 eyewear campaign. I love the Prada team. They are wonderful artists and collaborators, and we had a great time working together on this campaign. Remaining true to the brand's beauty, the new Prada Linea Rossa eyewear is incredibly designed and skillfully crafted."
The images reflect the identity of the Prada Linea Rossa Impavid eyewear collection, the interweaving of different universes. The elements were inspired by high-performance sports - dynamic design, super lightweight structures, and technical details - to bring frames to life for urban living. The innovative Tuning lenses enhance the contrasts of colors in the sports environment and the city, respectively, for an enhanced and detail-rich vision.
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