With the slogan 'seen it? Love it? FARFETCH it," the platform features personalities such as models, chefs, and stylists, with amplification on social media.
Photos Disclosure FARFETCH
FARFETCH, the leading global platform for the luxury industry, presents its new global campaign, celebrating the diversity and authenticity of style. With an influential cast from different fields, including models Dilone and Julez Smith, actor Luca Fersko, and chef Pierce Abernathy, the campaign highlights the brand’s exclusive curation of pieces.
Filmed in iconic New York settings, the campaign showcases this season’s trends, including cozy knits, luxurious fabrics, and standout pieces that promise to make a statement in wardrobes. Each member of the cast expresses their own personality through style, representing the plurality and dynamism of FARFETCH's global community. The slogan "seen it? Love it? FARFETCH it" encapsulates the unique experience offered by the platform, connecting people to a one-of-a-kind curation.
The campaign will also be amplified on social media, with actions focused particularly on Instagram and TikTok, including behind-the-scenes videos and exclusive interviews with the talents involved.
Credits:
• Photography: Tom Kneller
• Creative Director: Charlie Miles
• Fashion Director – Menswear: Luke Raymond
• Fashion Director – Womenswear: Celenie Seidel
• Hair: Edward Lampley
• Makeup: Miguel Ramos
• Manicure: Yugo Tsuchihashi
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