Photos Disclosure Press
The fashion designer Charles Hermann, now based in São Paulo, has just taken another important step in his fashion career. Known for his international modeling career and later for creating haute couture dresses through Victoria Haute Couture, a brand where he serves as both partner and creative director, Hermann is now launching his own underwear brand. The launch comes in a special year, as the designer celebrates 25 years in the industry, and introduces his first drop of men’s and women’s pieces, available on the official website.
Hermann revealed that creating the underwear line was a long-standing project that finally came to life at the right moment. “It was a dormant project that I brought to life at the perfect time,” says the designer. He made sure to be actively involved in every stage of the product development, from the design to the comfort and durability details, ensuring that his creative DNA is reflected in each item.
Charles Hermann's new underwear line combines sophistication and functionality, hallmarks of his work over the past 25 years. In addition to the exclusive design, the designer emphasized his commitment to offering pieces that blend style and comfort. “The goal was to create something that goes beyond aesthetics. We wanted people to feel good wearing the pieces, both in terms of appearance and comfort,” Hermann says.
The collection is now available for purchase online, and the expectation is that this new phase of the designer's career in the intimate apparel segment will be as successful as his journey in haute couture.
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