Photos: Victoria Versiani - @vicversiani / Courtesy Fati Studios
In the independent fashion scene, Fati Studios emerges as a brand that combines innovation with respect for tradition. Founded in December 2023, the brand quickly gained recognition by offering the public not just clothing but a philosophy of life inspired by Nietzsche’s concept of “Amor Fati” — the acceptance of fate and life’s adversities. This is the foundation from which every Fati piece arises, aiming to transform fashion into personal expression by blending urban style with a vintage aesthetic.
In its first year, the brand has already launched two memorable collections that embody its purpose. The first collection, Love Language, invites the audience on a journey of self-discovery and self-love. Featuring pieces carefully designed to enhance the silhouette, it offers exclusive cuts and prints that convey positive, authentic messages. The design reflects the beauty of simplicity and the appreciation of imperfections, with details ranging from Japanese phrases to subtle symbols of love. High-quality materials and comfortable cuts complete each look, making every piece unique and filled with meaning.
In Stallion Sunset Gardens, Fati delves into the western universe, reinterpreting cowboy style through a modern, urban lens. Inspired by the freedom of country life and old west culture, the collection explores raw denim, leather details, and bold cuts to revisit the concept of the "urban cowboy." This blend of western and streetwear offers an authentic experience, capturing the free spirit that defines the brand's audience—those who see fashion as an extension of identity and a way to tell stories.
Fati Studios stands out not only for its exclusive designs but also for its attention to detail. The entire creative process is done in-house, from print development to material selection, ensuring high quality and durability in each piece. The brand caters to a discerning audience seeking more than just clothing; they desire a visual expression of authenticity and freedom.
Despite its initial success, Fati isn’t stopping here. The future holds new collections and challenges, including the launch of a summer line inspired by the Tropical Oasis, which promises to capture the essence and beauty of the Brazilian summer. Additionally, the founder is already considering expanding Fati Studios into new markets and styles, always with a focus on innovation and fidelity to the brand's spirit.
Check out our interview with Pedro Brandão, founder of the brand:
1. How did the idea to found Fati Studios come about, and how does the concept of “Amor Fati” influence the brand’s collections and identity?
I’ve always enjoyed dressing well and felt it greatly improved my self-esteem. In 2018, towards the end of my Advertising and Marketing degree, and influenced by a professor in Business Management, I had the idea of one day founding my own clothing brand. From that period until I actually began the process, I delved deeper into the fashion world, and one day, I came across the concept of Amor Fati. I connected deeply with it and felt it captured the primary message I’d always wanted to convey through fashion: a way to feel good and learn self-love through style. Additionally, Fati seeks to convey messages of love in its pieces and prints and to create cuts that flatter people's bodies and make them feel good.
2. What have been the biggest challenges and lessons since the brand’s creation in December 2023 through the launch of the first two collections?
The biggest challenges so far have been in managing the business and resources. As an independent brand, I’ve had to learn a lot and solve problems across various areas, such as marketing, traffic, communication, website construction and management, social media, accounting, and organization. Additionally, I think the experience has significantly helped my creative process, improving me as a designer and encouraging me to refine the pieces even more by considering both the brand’s identity and consumer needs.
3. The first collection, “Love Language,” focuses on self-love and the beauty of imperfections. How is this message reflected in the designs and choice of materials?
In this collection, we aimed to share messages of love with people, using phrases on prints, embroidery, and symbols in the designs, like the heart featured on some pieces and the phrase in Japanese, 愛の言葉 (meaning “words of love”), among others. Additionally, we focused on comfortable cuts and materials with a flattering fit to help people feel good wearing the clothes.
4. “Stallion Sunset Gardens” blends western style with urban streetwear. What inspired this combination, and how do you see the public’s reception of this concept?
While looking for references for Fati’s second collection, I had the idea to create a collection inspired by western themes—a style that was trending in fashion and other media, which had always intrigued me. I researched the culture and attire of the Old West, reinterpreting it for a streetwear context. I imagined how the modern cowboy might dress, which inspired our jeans design, hoodies, color combinations, details, and references throughout the collection. I believe the public received it well because it’s based on pieces they’re already familiar with, but infused with the brand’s identity and the western theme.
5. Fati Studios stands out for its exclusive design and quality. How does the process of creating the pieces and selecting materials ensure this authenticity?
The entire creation process is done internally, where we constantly strive to innovate and develop all the patterns, prints, and details ourselves. Additionally, all fabrics and trimmings are carefully selected, using only high-quality, durable materials, and each piece is prototyped and tested before production. I believe this allows us to better convey the brand's identity in each piece and offer a seal of quality for a discerning clientele in the Brazilian streetwear market, which is growing rapidly and continuously innovating.
6. How do you see the brand’s future? Are there plans to expand into new markets or launch collections that explore other themes or styles?
I see Fati as a brand that, despite already gaining a significant following, is still in its early stages with plenty of room to grow and expand. We have a new summer collection in production, themed around Tropical Oasis, exploring the warmth, beauty, and true paradise that is Brazil. In the future, we plan to work on even more unique items like bags, new cuts, and pieces not yet explored, always aiming to innovate and deliver quality products. Our goal is to expand the brand continually, establishing ourselves in the national market and, hopefully, even abroad one day.
Comments