‘CELEBRITY’ COVER EDITION - SEPTEMBER 24 ISSUE
Photos: Victor Lacorte / Beauty: Thiago Lacorte / Video maker: Gabriel Almeida / Location: Espaço Zabeu / Looks: Agilità / Accessories: Cabanne /
Commercial Advisor: Giovanna Prates @gio.prates
Fernanda Comora is a name that translates to versatility and success in the world of Brazilian communication. With over a decade dedicated to television and a smile that has become her trademark, the São Paulo-born presenter and journalist graces the cover of the "CELEBRITY" edition of Hooks Magazine, reaffirming her status as one of the most influential figures in entertainment today.
Born into a family of Italian descent and married to plastic surgeon Francisco Tribulato, Fernanda is the mother of two girls, Talyta and Sophie. Her professional journey began in 2012, when she made her debut on Rede TV alongside Netinho de Paula in Programa da Gente. Since then, she has built a solid career, marked by major successes and popular shows. Her ability to transition between journalism and entertainment led her to host a variety of programs, including the acclaimed Profissão Mulher, which she led for 11 years, and Glow Up, where she unveiled the personal sides of major artists and personalities.
Currently, Fernanda stars in two shows on Thathi Record, an affiliate of Record TV in Campinas. On Tha Com Tudo, which airs Monday through Friday, she provides insights and discussions on fashion, lifestyle, health, and other everyday topics, maintaining a strong second-place rating since its debut. On Saturdays, she hosts Balanço Geral Especial, another showcase of her versatility in delivering diverse and relevant content to an audience that reaches nearly 7 million people in the São Paulo interior.
Despite all her visibility on television, Fernanda also stands out on social media, where she has amassed over 1.5 million followers. Her digital presence is marked by authentic communication, where she connects naturally and directly with her audience. This reflects her essence as a communicator: a woman who knows how to create bonds with diverse audiences, whether in the dynamic environment of social networks or the more traditional pace of television.
In addition to television and social media, Fernanda has established herself as a master of ceremonies at large-scale events, representing renowned brands like Coca-Cola and AACD. Her ability to captivate a live audience showcases how complete her performance is, whether in front of the camera or on stage, representing different brands and causes.
This edition of Hooks Magazine highlights not only her career but also her personal style. Fernanda Comora is a woman who understands the power of image, dressing with elegance and confidence. Over the years, she has developed her own style, blending classic and modern pieces, always emphasizing the sophisticated simplicity that so characterizes her. On the cover, she embodies this balance between glamour and naturalness—qualities that have made her an icon for both her TV viewers and her online followers.
With a future full of new projects, Fernanda continues to conquer new horizons, never losing sight of what motivates her most: the passion for communicating and inspiring.
Exclusive Interview with Fernanda:
1. You began your television career in 2012 and have since hosted a variety of successful shows. What has been the most memorable moment of your journey so far?
"There have been so many incredible moments! Among them, the experience of filming in an indigenous village, for example—getting to know a culture so close to us and yet so distant at the same time. Also, the opportunity to get to know the personal lives of major artists, whom I had only known from TV or radio before, discovering fascinating details and sharing them with others!"
2. With over 1.5 million followers on social media, how do you balance your online presence with your television work? Do you see major differences in how you communicate with these audiences?
"On the internet, everything moves faster and more dynamically! But what I truly love is communicating. I'm passionate about television, and even though it can sometimes have a more rigid format, I always try to speak to my audience in the same way!"
3. The show “Tha Com Tudo” has been a success on Thathi Record. How do you prepare to maintain second place in the ratings in such a competitive market?
"Good question... There is no success without collective effort! We are a dedicated team with the same goal—to deliver accurate, true information that is genuinely useful to our viewers. Besides knowledge, it’s equally important to bring joy and give viewers the chance to express what they feel and want regarding the topics we discuss! Those on the other side of the screen must always be respected!"
4. During the 11 years you hosted Profissão Mulher, what did you learn about the female world, and how has that knowledge impacted the way you lead other shows?
"We women are so unique and yet so similar at the same time! The power of women is magnificent! Today, I see a much clearer picture than a few years ago, when anything we said or did had to be validated by men. However, it’s true that our fight to break certain barriers still continues daily! I feel privileged to have the opportunity to give a voice to thousands of women every day!"
5. You've had the opportunity to interview big names and personalities on Glow Up. Which meeting or interview has left the biggest impression on you?
"I've met incredible people... It's hard to say which one impacted me the most, but one person who truly moved me was Claudia Leitte. Besides being a great professional, having immense talent, and being beautiful, she's also very human. She got emotional during the interview, and with each answer, there were doses of sweetness and kindness. I became a huge fan of this amazing artist!"
6. In addition to being a presenter, you also work as a master of ceremonies at major events. How does this experience contribute to your versatility as a communicator and presenter?
"I love art in general, and communicating is a powerful avenue, especially when you do it face-to-face with the audience. Through looks and gestures, you can tell whether your objective is being achieved in that moment!
I find it to be a fantastic and enriching experience!"
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