Photos Courtesy Colcci
The protagonist of the AMC Têxtil group, Colcci Jeans’ denim arrives in the brand’s Summer 25 collection as democratic, ageless, cool, and timeless. To headline this season, the label has brought in the übermodel Gisele Bündchen, photographed at the iconic Belmond Copacabana Palace in Rio, with creative direction by Daniel Mafra, product direction by Adriana Zucco, photography by Lufré, and styling by Rita Lazzarotti.
“Born to Be Free” captures the essence of transformation, effortlessly transitioning from simple to elegant. It’s the centerpiece of a new collection set to revolutionize the wardrobe of every denim lover. Unafraid to innovate, the Colcci Jeans “Born to Be Free” collection mixes denim with tailoring, featuring stunning, highly manual washes that allow for unique and unexpected compositions. One of the collection’s highlights is the digital printing that replicates the texture of denim.
In addition, Colcci Jeans delivers the best fit on the market—contemporary, fashion-forward, and perfect for any occasion. The new summer collection, “Born to Be Free,” is set to ignite even more desire for disruptive and essential pieces.
Credits
Photo: Lufré
Beauty: Henrique Martins
Video: Fernando Young
Styling: Rita Lazzarotti
Location: Belmond Copacabana Palace
Creative Direction: Daniel Mafra
Product Direction: Adriana Zucco
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