Lancôme has just launched Idôle Power Eau de Parfum Intense, a bold fragrance that invites women to embrace their true power. More than just a scent, this new edition of the Idôle line is designed to break boundaries and inspire a generation to celebrate authenticity without fear.
To bring this message to life, the brand has chosen Olivia Rodrigo as the face of the campaign. As a singer, songwriter, and cultural icon, Olivia embodies the inner strength and fearless spirit that Idôle Power represents.
“I THINK MY POWER IS BEING VULNERABLE AND BEING ABLE TO SHARE THAT WITH OTHERS, IT JUST BRINGS YOU SO MUCH FULFILLMENT AND JOY”, said Olivia Rodrigo.
“BEING EXPRESSIVE OF MY FEELINGS AND MY THOUGHTS, MAKES ME REALLY HAPPY. EMBRACE CHANGES, AND EMBRACE MISTAKES” Olivia complements.
“I THINK THAT BY DOING THAT, YOU BECOME, A MORE EMPOWERED INDIVIDUAL AND MORE SURE OF YOURSELF IN LOTS OF WAYS”, Says Olivia.
Directed by the creative duo King She, Radha Ganti, and Robert Lopuski, the campaign takes viewers on a journey of self-discovery, capturing the energy of those who know who they are and aren’t afraid to show it to the world.
A Fragrance, A Manifesto
With intense and striking notes, Idôle Power Eau de Parfum Intense is crafted for women who challenge conventions and write their own stories. This fragrance is not just about scent—it’s about empowerment, confidence, and the courage to stand out.
Comments