3 min read

Ivy Moraes: The Radiant Star of 'STARS' Edition at Hooks Magazine

‘STARS’ COVER EDITION - GLOBAL ISSUE

Photos/Videos: Hallyson Bysmarck

Make and hair: Gabriel Arcanjo

General Direction Ivy: Kaio Cezzar

Design Director Cover: Matheus Lopes

Editor-In-Chief: Matheus Hooks

Get ready to be enchanted by the stunning Ivy Moraes, the model and influencer who shines on the cover of the 'STARS' edition of Hooks Magazine, a global publication distributed in over 25 countries. Be prepared to dive into Ivy's life and fashion as she stands out as the new muse of Barroca Zona Sul for the 2024 Carnival!

In an exclusive interview, Ivy shared how the opportunity to become the muse of Barroca Zona Sul arose. After receiving previous invitations, it was the warmth and unique story of the school that won her heart, leading her to accept the invitation to be the muse of Carnival in 2024.

Addressing her combination of personal style with the vibrant colors of Barroca Zona Sul, Ivy revealed her love for Carnival and passion for the color pink, which she adores. Her relaxed and cheerful approach promises a celebration of fashion and culture during the parade.

For the cover of Hooks, we created an edition with the theme of the Brazilian Carnival, with lots of sparkle and joy in the images.

Check out the exclusive interview with Ivy Moraes below:

1. How did the opportunity to become the muse of @barrocazsoficial in 2024 arise?

Actually, I had received some invitations some time ago. However, I never felt completely confident about parading, you know? But then, a friend came along, made me a heartfelt invitation, and told me about the school's history. I fell in love. So, I accepted the invitation to be the muse!

2. How do you plan to blend your personal style with the theme and colors of Barroca Zona Sul SP in the Carnival parade?

Actually, I don't have something specific. I love Carnival, I love the celebration... The way we can play with outfits, create a mix of colors. Of course, always respecting the school's colors, which include one that I love: pink, a color I'm passionate about!

3. What does it mean to you to be recognized not only as an influencer but also as a Carnival icon?

Well, I'm still learning a lot about Carnival, but I know I'll give my best, as I do in everything I undertake. I like to give myself wholeheartedly! And as for being an icon, I think there's still a lot to change, improve, but I have a great reference for that. Our drum queen, the wonderful Juju Salimeni, is a true inspiration. She is a real icon!

4. How do you plan to convey all the energy and joy of Carnival to your fans through your participation as a muse?

Oh, with a lot of joy, a whole lot. Charisma, those who know me know I love a good time, haha. But above all, always aiming to contribute to the overall improvement of the school!

5. Tell us a bit about your preparation for the parade. What elements are most exciting you?

Like in any preparation for something of this magnitude, I am doubling down on my care, such as training, samba lessons, nutrition, and aesthetics!

6. What do you hope your fans and the Barroca Zona Sul SP community experience during the parade and, consequently, in the Carnival of 2024?

Well, I imagine something surreal because Carnival is beautiful, a true spectacle. Those who experience this know how enjoyable the contagious energy is. So, they can expect to live a spectacle!