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Jacquemus - Le Chouchou: The Royalty and Seduction of the Spring/Summer 2024 Collection


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Renowned French designer Simon Porte Jacquemus has once again captivated the world of fashion with his latest creation: the stunning Spring/Summer 2024 collection titled "Le Chouchou." Set in a fairytale-worthy backdrop, the Palace of Versailles in France was chosen as the stage to showcase this feast for the eyes.


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Jacquemus drew inspiration from classic symbols of royalty, particularly the iconic style of beloved Princess Diana, but with a modern and updated approach. The runway, extended for an incredible 400 meters in the palace gardens, showcased looks that celebrated the sensuality of underwear, the delicacy of lace, and the lightness of tulle. Peplums on hotpants, ethereal dresses, and other balletcore-style pieces took center stage in this visually stunning dance.


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Model: @gigihadid


As we take a closer look at each ensemble, we notice the presence of precious accessories, such as the necklace inspired by Lady Di's iconic choker, adorning the neck of the stunning Kendall Jenner. This spectacular runway show provided a memorable moment for fashion enthusiasts. However, it is important to highlight that the casting exclusively featured models with slim bodies, raising a question that warrants reflection.

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Stepping into the enchanting "Le Chouchou" collection, we are transported on a journey through royalty, decoded and masterfully reconstructed. Simon Porte Jacquemus gifts us with an immersive, lyrical, and sensual approach that is sure to drive sales.


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For avid fans of the brand, it becomes evident that apart from the iconic sinuous tailoring that has become their trademark, Jacquemus delved into graphics and polka dots, elements he greatly appreciates. Inspired by the charismatic and renowned Lady Di of the 1980s, as revealed in his mood board, the designer brings a fresh interpretation to these classic patterns. Moreover, he fearlessly plays with volumes, exploring long-unexplored territories, and adds a boudoir touch with textured lace and lingerie, elevating his contemporary princesses to new heights.


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Model: @txxmini


Through Jacquemus' Spring/Summer 2024 collection, we are invited to witness the harmonious fusion of elegance, romance, and modernity. Simon Porte Jacquemus once again leaves his mark on the fashion industry, reinventing the past with unique audacity. We eagerly await to see how his creations will inspire trends and influence the style of contemporary women.


Opinion by Matheus Hooks (Fashion Director):

Jacquemus' Spring/Summer 2024 collection is a visual delight that transports us into a world of elegance, romance, and modernity. Simon Porte Jacquemus once again leaves his mark on the fashion industry, updating romanticism and showing that it is possible to recreate the past with a bold eye on the present. We eagerly anticipate how his creations will inspire trends and influence the wardrobes of contemporary women.

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