‘FASHION’ EDITION - NOVEMBER 24 ISSUE
Photos: Sabrina Luz - @sabrinaluzph
The "FASHION" edition of Hooks Magazine features Julia Ottoni as a cover, an expert in image positioning and archetypes who revolutionized her career and inspires thousands of women.
With a digital journey started in 2010, Julia accumulated experience in advertising agencies and social media management. However, it was by diving into the study of image positioning and applying the theory of archetypes that his career took off.
Today, with more than 136,000 followers on Instagram and 89,000 subscribers on YouTube, Julia leads a group of more than 15,000 students in 27 countries. Its strategic and authentic positioning methodology on social networks has transformed the lives of thousands of women, helping them achieve challenges and leverage their businesses.
Julia defines her work as a journey of self-knowledge and purpose, guiding women to activate their personal power and value their unique identity. With a reach of 30 million views, Julia inspires a new generation of entrepreneurs to live lighter and more prosperous lives.
For Julia, the secret of success is to live the process and transform lives through knowledge. Your message for those who want to follow their profession is simple: be authentic, live the process and empower others. Julia Ottoni is an inspiring example of how image positioning and archetypes can transform careers and lives, reminding us that true power lies in being authentic and empowering others.
Check out the exclusive interview with Julia:
How do you define your work?
Today I lead and direct a group of entrepreneurs (from areas of expertise such as health, aesthetics, architecture...) and help them increase the turnover and profit of their businesses with my methodology of strategic and authentic positioning on social networks, which is based on the theory of archetypes.
How did you choose your current profession?
I started in digital producing my own content in 2010. After reaching my first 100,000 followers (still not making money at the time) I started working in advertising agencies and then providing services such as Social Media (social media manager) independently for liberal professionals. Over these years I realized that even having followers and experience in the area I was not valued financially as I deserved (both when I worked for companies and when I sold my services independently). And after starting to study about image positioning, I understood that it was not enough to be good, but that I also needed to look good. I learned to generate perception of value and create connection on social networks and at the time of sale. And after applying this to my new social network (I started one totally from scratch) and billing infinitely more than before, I saw in practice that this really worked! That's why I decided to teach everything I know to other women who also deserve to live all this!
How was your life before and how is it now?
Before I lived a limited life, I had a routine that wore me out and did not bring an equivalent financial return. He was all day "killing" demands and worked only for the money. Today I have a light routine, with obligations, of course, but now every activity, every hour of work is for a greater purpose. My eye brightness is back and the financial return is 10x higher than the energy I put into daily work.
How do you think it influences people's lives?
I make women's professional lives lighter and prosperous, I help them make dreams come true, and the main thing: I guide them on the way to understanding who they are and activating their greatest personal power, their identities.
How would you define your work methods?
The basis of positioning creation is always the archetypes. They are patterns of human behavior that are in our collective unconscious. Therefore, when used, they generate instant identification and connection. These patterns have a strong connection with the 4 fundamental human desires (belonging, power, security and fulfillment), and therefore they are perfect for generating a desire to buy in the customer. From the choice of their archetype, we leave for the practical application, bringing them through visual symbols that represent them and that are easy to be interpreted in the same way by our unconscious.
Do you have a message for those who want to follow their profession?
To teach about positioning first you need to live it in practice. Don't be a stage entrepreneur. Live the process, and then transform lives through your knowledge.
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