The new season of COKE STUDIO™ 2024 promises fans unprecedented musical experiences
Photo Courtesy Coke Studio
This year, COKE STUDIO™, Coca-Cola’s global music platform, will deliver fans an unprecedented experience with iconic performances and artists, creating magical moments both digitally and in-person. Highlights of these artists and performances include Karol G, the GRAMMY®-winning pop star and the first female artist to debut at number one on the Billboard 200 with a Spanish-language album.
Karol G has just unveiled a new video for “Si Antes Te Hubiera Conocido,” and fans attending her Mañana Será Bonito tour in Lisbon on July 8 will witness the first live performance of the new song. The show will feature an exclusive brand experience in partnership with COKE STUDIO™ and Spotify outside the venue.
“We are excited to celebrate Karol G and the release of ‘Si Antes Te Hubiera Conocido,’ bringing a new, thrilling energy to COKE STUDIO. Karol's unique style, which explores multiple musical genres combined with her passionate fans worldwide, has created a perfect fit for this year’s program,” said Josh Burke, global head of music and cultural marketing at Coca-Cola Company.
“As an artist, I’ve witnessed the incredible power of fans and their unwavering support and passion. Music has a unique way of bringing us all together, regardless of where we come from or who we are. Coca-Cola understands this magic, and with COKE STUDIO™ 2024, we are taking this understanding to new heights, inviting fans from around the world to share in the magic of music. The vibrant energy of Latin culture has always had a unique ability to connect people, and it’s an honor to represent this culture. I’m grateful for Coca-Cola’s work in highlighting Latin artists on a global stage. I can’t wait to create unforgettable moments with my fans, and it’s an honor to represent this culture with a Spanish-language song,” commented Karol G.
Reflecting the diverse motivations of true music fans, COKE STUDIO™ will deliver unforgettable live performances, festival appearances, immersive experiences, and artist-created content. Fans will discover new exclusive music wherever they are in the world. Exclusive tracks from selected artists will be released individually throughout the COKE STUDIO™ program for music fans globally on all streaming platforms, such as Spotify, Apple Music, Deezer, Amazon Music, YouTube Music, and TIDAL.
In addition to Karol G, K-Pop group NewJeans and South Korean DJ, singer, songwriter, and producer Peggy Gou will also join COKE STUDIO™ 2024. The selection of artists has been curated, produced, and managed in partnership with Universal Music Group For Brands, AUX, Spotify’s music consultancy, and Blended Strategy Group. COKE STUDIO™ will reveal more artists in the coming months.
COKE STUDIO™ 2024 was developed through partnerships with Universal Music Group For Brands, Spotify, Blended Strategy Group, Tyne Valley Group, and WPP Open X, including VML, Ogilvy, and EssenceMediacom. Fans can find more information and access all COKE STUDIO™ content at the provided link.
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