KHLOÉ KARDASHIAN REDEFINES GUILT-FREE SNACKING WITH THE LAUNCH OF KHLOUD PROTEIN POPCORN

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Khloé Kardashian is once again proving she’s more than just a reality TV icon — she’s a savvy entrepreneur with her finger on the pulse of what consumers want. With the launch of Khloud Protein Popcorn, she’s serving up a snack that blends nostalgia, flavor, and function — all without compromise.

“I just wanted something that tasted great and made me feel good about what I was eating,” Khloé tells.

Khloud debuts in three flavors — Olive Oil & Sea Salt, Sweet & Salty Kettle Corn, and White Cheddar— all seed-oil free, non-GMO, gluten-free, kosher, and packed with 7 grams of complete protein per serving. The protein boost comes from what Khloé calls Khloud Dust — a unique blend of milk proteins and seasonings designed to deliver on taste and nutrition.

But Khloud is more than just a clean label. It’s a deeply personal project. “I’ve always loved a kid’s menu. That’s just who I am! So creating something I would genuinely snack on — something comforting but still smart — that was the goal,” she laughs.

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Motherhood, Mindfulness, and a Shift in Perspective

Behind the branding is a woman transformed by motherhood. As the mother of 7-year-old True and 2-year-old Tatum, Khloé says her priorities have evolved — and so has her approach to health and nutrition.

“I’m sure I drank water before kids, but I never tracked it,” she jokes. “Now, I feel like I have to stay alive forever, so I really think about what’s in my kitchen. There’s so much we can’t control, but what we eat? That’s one thing we can.”

The motivation for a protein-packed snack also came from personal frustration. “I was hitting up fitness stores looking for protein on-the-go, and everything either tasted awful or was full of junk. I just wanted something clean and delicious that could help me hit my protein goals. So I made it — selfishly!” she says with a grin.

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Strong Over Skinny

In a culture slowly shifting away from diet culture extremes, Khloé is proudly embracing a new narrative: one rooted in strength and balance.

“I’m not about being skinny anymore — I want to be strong and feel good. And that means protein. But I’m not about to sit down and eat steak and eggs all day, so popcorn felt like the perfect vehicle.”

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Have you always been health-conscious, or was this a recent evolution?

“It’s been gradual. I thought I was healthy before kids — then I had them, and everything shifted. They made me question everything I eat because now, what I do affects them too.”

Why popcorn as the hero product?

“Because popcorn is universal. Everyone loves it. It brings back memories — movies, childhood, fun moments. It’s emotional. But I wanted it to do something for your body too.”

Do you plan to expand the Khloud line?

“Definitely. But one step at a time. I want to listen to customer feedback, perfect these flavors, and then maybe explore other protein-forward snack options. But the DNA will stay the same: clean, craveable, and purposeful.”