Five years after a private request sparked the beginning of a fashion connection, KHY, Kylie Jenner’s brand, joins forces with London-based POSTER GIRL for a latex collection that redefines sensuality and sophistication. Available exclusively at Khy.com, the collaboration is a tribute to curves, confidence, and the ultra-modern aesthetic both brands embody.
From Private Request to Fashion Spotlight
When Natasha Somerville and Francesca Capper, co-founders of POSTER GIRL, received a private order from Kylie Jenner in 2020, they never imagined it would be the starting point for a full-circle moment in fashion. Kylie’s early support for the London-based brand has now evolved into an official collaboration, marked by the launch of the KHY x POSTER GIRL collection—the boldest from KHY yet.
“I’ve been a huge fan of POSTER GIRL’s bold and empowering designs for years,” says Kylie Jenner, who serves as KHY’s Creative Director and Co-Founder.
“We put so much passion into every detail, ensuring each piece feels both nostalgic and modern.”
Latex Takes Center Stage
The collection features high-shine latex pieces designed to hug curves and enhance the silhouette. Available in three striking shades—Rouge, Black, and Bone—the designs stay true to POSTER GIRL’s signature aesthetic, incorporating standout details like micro straps and heart-shaped slider adjusters.
“…latex is the star of the show, and it’s the perfect blend of sexy and sophisticated,” Kylie emphasizes.
POSTER GIRL’s influence is unmistakable: known for its daring, body-conscious designs, the British label has always been a go-to for those who push fashion boundaries. Now, with KHY in the mix, the brand takes its latex obsession to the next level.
Building a Brand in a Competitive Market
For POSTER GIRL, the journey to this point has been anything but easy. In a highly saturated and competitive market, gaining industry recognition hasn’t always been straightforward.
“The saturation and competitive nature of the market make it difficult for any brand to stand out,” Somerville and Capper explain. Despite being based in London—one of the world’s fashion capitals—breaking through traditional industry barriers proved challenging, leading them to explore alternative visibility strategies.
Ultimately, it was this innovative spirit that caught Kylie Jenner’s attention, paving the way for a collaboration that not only strengthens both brands’ identities but also elevates the concept of modern sensuality.
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