Lacoste presents the Spring-Summer 2025 collection, paying tribute to the leisure moments of René Lacoste, the brand’s founder, celebrating freedom and modern French elegance.
Photos Courtesy LACOSTE
Lacoste’s Spring-Summer 2025 collection celebrates the sensation of freedom and lightness, inspired by founder René Lacoste’s moments of relaxation. Tall, tanned, and athletic, the tennis champion appears in archival photos lounging with friends on a beach in southwestern France. The contagious atmosphere portrays an authentic lifestyle off the courts, filled with laughter and sporty seaside getaways. The joy and carefree spirit of the 1920s resonate even more in a world yearning for optimism and true liberation.
For Pelagia Kolotouros, creative director, and Lacoste’s design team, these images sparked a new wave of inspiration. The result is a collection that pays homage to the brand’s athletic heritage while highlighting modern French elegance and how it manifests in everyday life. Light, airy silhouettes project a radiant energy, tempered with sensual fluidity, laid-back ease, and playful transparency. The show’s setting, a 1920s building, evokes the era that inspired the collection, alongside an immersive illustration of lush greenery and the sea in the background, bathed in natural light. At the center, a monumental net sculpture pays tribute to one of tennis’s most recognized icons, created by British artist Susie MacMurray.
Skillfully balancing formal and casual, sport and leisure, the versatile wardrobe transitions from clay courts to the beach and on to summer parties, complete with racket bags. Sensual, feminine, and sporty silhouettes feature pleats, cutouts, and lingerie-inspired details, while the men’s sportswear, sleek and effortless, incorporates the founder’s signature blazer, now a staple piece with soft shoulders and paired with high-performance shorts.
Modern interpretations of Lacoste’s 1920s and 1930s swimwear and beach attire reveal subtle flashes of skin, while athletic V-necklines add a seductive touch to both dresses and polos.
By exploring paradigms and how they evolve over time, Pelagia Kolotouros continues to revisit Lacoste’s celebrated logo, reinterpreting the crocodile in artistic ways, while maintaining unique elements like bones, teeth, or eyes in jewelry pieces. Tactile expressions—such as bouclé jacquard, lace details over delicate knits, or enlarged prints that verge on abstraction—contrast with micro motifs on fluid summer shirts, silky pajamas, and high-tech tracksuits.
Kolotouros also returns to the brand’s roots to present neo-tennis looks. The iconic polo, now transformed into a T-shirt, evening dress, or tennis skirt, receives archival references like tennis balls and rackets, alongside prints created by René Lacoste’s close friend, artist Robert George, who designed the original crocodile. An abundance of pleats pays tribute to another of Lacoste’s great friends, tennis champion Suzanne Lenglen, bringing fluidity and movement to body-hugging cuts.
Textures and finishes bring vibrancy and depth, from bouclés and shiny satin evoking the shimmer of the ocean, to lace embroidery and silicone finishes designed for performance.
The color palette is dominated by neutral tones, ranging from bronzes to deep espresso, creating a neutral base to play with bold, luminous hues. Yellow and green interact with new versions of Lacoste’s signature colors, spanning from almond to vibrant grassy green—a burst of energy for a youthful, vibrant, and sun-kissed mood.
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