Expanding the Idôle line into makeup, Lancôme introduces an innovative and customizable lip experience with hydration, color, shine, and definition.
Photos courtesy Lancôme
Lancôme launches the Lip Idôle combo, featuring the Lip Idôle Squalane-12 ButterGlow™ and the Lip Idôle Lip Shaper, offering a unique and customizable lip makeup experience. The Lip Idôle Squalane-12 ButterGlow™ is an innovative lip balm that combines color and care, addressing the growing demand for cosmetics that nourish while providing makeup benefits. The Lip Idôle Lip Shaper, a lip liner developed to deliver precise and smooth definition, complements the ButterGlow by enhancing its effect. With this duo, Lancôme elevates the concept of “skinification,” integrating skincare into daily makeup routines.
These launches further strengthen the Idôle line, which has been among the top 10 best-selling perfumes in Brazil for years. With this new makeup collection targeting Generation Z, Lancôme positions itself as an innovator, blending style and care, and expanding the beauty experience in a customizable and cutting-edge way.
The Lip Idôle Squalane-12 ButterGlow™ contains 96% naturally derived ingredients, such as shea butter and jojoba oil, known for their moisturizing and skin barrier-strengthening properties. The formula includes ceramides, which help retain moisture and protect the lips from external aggressors. Another key ingredient, rose oil obtained through Lancôme’s exclusive biotechnology, helps improve the skin barrier, reduce fine lines, and smooth lip texture. With squalane at a concentration of 12%, lips become 27% less dry. Clinical studies conducted by the brand reveal that after one week of use, lips are 27% less dry, and vertical lines are reduced by 11%.
The Lip Idôle Lip Shaper completes the experience as a high-precision lip liner with a matte formula that is easy to blend and waterproof, lasting up to 8 hours without fading or smudging. Enriched with ceramides, this liner not only defines the lips but also nourishes them. Available in 8 shades, it adapts to various skin tones, ensuring versatility and elegance for any look.
Dr. Annie Black, International Scientific Director of Lancôme, highlights the importance of the skinification approach in the creation of new products: “Today, we are not just focused on developing makeup that meets basic aesthetic requirements. We also want it to improve skin health. For Lip Idôle, we applied our skincare expertise, conducting clinical tests to ensure that our products not only enhance appearance but also care for the lips.”
With the launch of the Lip Idôle Squalane-12 ButterGlow™ and the Lip Idôle Lip Shaper, Lancôme’s Idôle line becomes even more complete, covering every step of the beauty routine. The collection, which already includes the iconic Idôle perfume, Lash Idôle mascara, and ultra-precise Idôle Liner, now extends its offerings to lips, blending quality, care, and innovation.
The new products come in sophisticated packaging, featuring an architectural design in rose gold, inspired by the iconic Idôle perfume bottle. The Lip Idôle Lip Shaper’s packaging, in addition to being elegant, was designed for practicality, with a tip that matches the product color and can be easily sharpened, making application even more convenient.
The combination of Lip Idôle Squalane-12 ButterGlow™ and Lip Idôle Lip Shaper promises not only a more vibrant and healthy look for your lips but also a luxurious and caring sensation with every application.
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