Photo Courtesy Louis Vuitton
Lisa, a member of BLACKPINK, has been confirmed as the newest global ambassador for Louis Vuitton, solidifying her status as one of the biggest icons in K-POP and international fashion. Speculation about the partnership began in March 2024, when she attended the luxury maison’s Fall 2024 show in Paris. Her appearance at the event made waves, further highlighted by her relationship with Frédéric Arnault, CEO of LVMH’s watch division.
About her debut as a Louis Vuitton ambassador, LISA said: “Nicolas Ghesquière’s identity is strongly reflected in the designs he creates, and that’s what makes Louis Vuitton pieces so special. I’m very excited to see how his ideas come to life.”
Photo Courtesy Louis Vuitton
Creative director Nicolas Ghesquière commented on LISA joining the brand:
“I’m thrilled to welcome Lisa as an ambassador of the house. She has a bold spirit and a charisma that I find incredibly captivating. She is as daring and creative with her music as she is with her fashion, and it’s a privilege to accompany her on this journey.”
Lisa’s connection with the LVMH group is not new. In 2020, she became an ambassador for Celine, starring in iconic campaigns and even walking the runway for the brand’s Summer 2022 collection. Now with Louis Vuitton, Lisa follows in the footsteps of her BLACKPINK bandmates: Jennie represents Chanel, Jisoo is the face of Dior, and Rosé works with Saint Laurent and Tiffany & Co.
Photo Courtesy Louis Vuitton
While shining in the fashion world, Lisa is also making waves in her solo career. She recently launched her own management company, Lloud Co., to independently oversee her activities. In music, her latest single, “Rockstar”, debuted at No. 4 on the Billboard Global 200 chart, marking her third solo hit to break into the Top 10, following “Lalisa” and “Money”.
Photo Courtesy Louis Vuitton
Beyond music, Lisa is also set to conquer the screen. She has been confirmed to join the cast of the third season of the critically acclaimed HBO series The White Lotus, which will be set in her home country, Thailand.
Her appointment as Louis Vuitton ambassador is a milestone that highlights the synergy between luxury fashion and global pop culture. With her authentic style and undeniable charisma, Lisa perfectly embodies the blend of tradition and modernity. Unsurprisingly, the announcement has sparked tremendous excitement, with fans worldwide celebrating yet another achievement in her multifaceted career.
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