“BRAZIL” COVER EDITION - AUGUST 24 ISSUE
Photos: Sávio Tavares - @savio.foto
Make: Ageu - @ageubeauty
Stylist: Erickson Ramos - @ericksonramoss
Design Director Hooks: @mathlopes
On the cover of the “BRAZIL” edition of Hooks Magazine International, Luana Araújo is not just a digital influencer; she is the face of a new era of authenticity and empowerment. With a captivating approach and a natural talent for communication, Luana stands out in an increasingly saturated content landscape. She uniquely combines fashion, beauty, and lifestyle, creating a space where lightness and truth converge.
From a young age, Luana has always been communicative and creative, traits that naturally led her to the digital world. Her passion for sharing moments and creating authentic connections became the foundation of her career as an influencer. It’s no surprise that her content resonates with so many people—she embodies joy and spontaneity in a world that often gets lost in trends.
However, the path to success was not without challenges. Luana has always remained true to herself, and it is this authenticity that has allowed her to build a loyal and engaged following. Content creation for her flows naturally, as an extension of her daily routine. From her workouts to the habits she practices, everything becomes content that inspires and motivates. Yet, the biggest challenge lies in maintaining that authenticity while balancing the expectations of her followers and the pressures of social media.
Luana knows that her impact goes beyond smartphone screens. She has seen people using her photos as references in salons or plastic surgery consultations, a clear sign of her influence. These experiences reinforce the responsibility she carries and inspire her to continue encouraging her followers to strive for the best version of themselves.
A healthy lifestyle is one of the pillars of her content. Luana believes that self-care is essential and loves sharing this lifestyle with her followers. More than just a trend, she promotes a philosophy of well-being that transcends aesthetics and touches on the essence of self-empowerment.
Check out our exclusive interview with Luana:
1. Luana, have you always been a creative and communicative person? How have these traits influenced your decision to become an influencer?
“Yes, I’ve always been very communicative; I love exchanging ideas and talking about a wide range of topics. From a young age, I enjoyed sharing good things and creating fun and lighthearted moments. This naturally led me to want to influence others because I realized I could do it in an authentic and fun way.”
2. What are the biggest challenges you face in creating authentic and relevant content for your followers?
“I would say that everything flows quite naturally because I love sharing my daily life. My workout routine, my daily habits—all of this becomes content. The challenge is maintaining authenticity while positively influencing those who follow me.”
3. Could you share a personal experience or story that deeply impacted the way you see the role of an influencer in society?
“I didn’t see myself as an influencer until I realized that my posts had become a reference. I’ve seen people take my photos to the salon to request the same hairstyle as mine or ask a plastic surgeon for a nose like mine. This made me recognize the impact I have and motivates me to continue encouraging and inspiring others.”
4. How do you handle the pressure of social media and the constant desire to stay connected? What strategies do you use to maintain a healthy balance between your personal and professional life?
“I love being connected; sometimes I prefer talking to people online rather than those next to me. But I recognize that the pressure, especially from haters, can be challenging. I always remind myself that no one is perfect and that I can't please everyone. I try not to let it get to me and stay focused on what truly matters.”
5. What causes or topics do you most enjoy addressing on your social media, and why?
“Healthy living is the main one. I believe that investing in ourselves is essential, and I love sharing this lifestyle with my followers.”
6. For those just starting out as influencers, what advice would you give to stand out and build an engaged and loyal community?
“Always be yourself and stay authentic. It's important to remember that your followers are part of your journey. This genuine connection is what builds an engaged and loyal community.”
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