‘PORTUGAL’ COVER EDITION - OCTOBER 24 ISSUE
Photos: Andreza Nunes - @andrezanunesfotografa
Make up: Aline Alves - @alinealvesmakeupt
Styling: @barbaralia.consultoria
Hooks Magazine's 'PORTUGAL' edition features on its cover Luz Almeida — businesswoman, business mentor, and author, recognized as a prominent figure in the world of international entrepreneurship. With a career marked by success and innovation, Luz runs two companies in Portugal and an inn in Brazil, along with earning distinction for her work as a mentor and author. Her journey proves that determination, strategy, and a forward-thinking vision are essential to establishing a presence in the global market.
Entrepreneurship in two countries with distinct markets required Luz to possess a unique capacity for adaptation and knowledge. She overcame cultural barriers and bureaucratic challenges with a sharp strategic approach, becoming an expert in navigating the business landscapes of both Portugal and Brazil. Luz’s strength lies in her ability to understand each market’s particularities, adjusting her businesses to meet local demands without losing sight of innovation and efficiency.
But entrepreneurship is only part of Luz's story. As a business mentor, she has helped other entrepreneurs build their own paths to success by combining efficient management practices with a clear vision for sustainable growth. Luz believes that the key to business success lies in balancing innovation, strategic leadership, and the development of a strong organizational culture that values both results and people. Under her guidance, numerous entrepreneurs have transformed challenges into opportunities and reached new heights in their businesses.
The ability to reinvent herself is also a defining trait of Luz. Amid her career as a businesswoman, she found time to become an author, releasing a devotional that reflects her broad perspective on how principles of leadership and self-development can go hand in hand. This project allowed her to share her experiences and the lessons she's learned throughout her journey. Writing became yet another way for her to inspire leaders and entrepreneurs to achieve new levels of success by incorporating more humanized and efficient management practices.
Check out the full interview now:
1. Luz, you’ve built a successful career as a businesswoman with two companies in Portugal and an inn in Brazil. What were the biggest challenges you faced in running businesses in two different countries, and how did your faith help you overcome them?
The biggest challenges I faced in doing business in Portugal and Brazil were undoubtedly the cultural differences and the nuances of local markets. Each country has its own rules, expectations, and ways of conducting business. Additionally, the legal and bureaucratic aspects can be quite a maze. My faith was fundamental during this time. It provided me with resilience and a broader perspective, allowing me to view challenges as opportunities for learning and growth rather than insurmountable obstacles. Prayer and reflection helped me maintain calm and clarity, even in the most difficult situations.
2. As a successful businesswoman and a mentor to other entrepreneurs, how do you view the balance between efficient management and upholding personal and spiritual values in business?
I believe it is both possible and essential to balance efficient management with the maintenance of personal and spiritual values. For me, ethics and integrity are fundamental pillars that uphold any long-lasting business. When leaders align with their values, they create an organizational culture that inspires trust and loyalty among employees and clients. This harmony not only boosts productivity but also fosters an environment where people feel valued and motivated to contribute.
As a mentor, I always encourage other entrepreneurs to focus not only on profit but also on the impact of their actions on society.
3. When dealing with challenging moments, such as burnout and recovering from surgery, how did you manage to keep your businesses running and continue growing as a leader?
Burnout was a significant challenge in my life. During my recovery, I realized the importance of delegating tasks and trusting those around me. I built a strong and capable team that not only understands the business vision but is also willing to take on responsibilities during critical moments. Additionally, I set healthy boundaries for my working hours and sought emotional and spiritual support. This experience taught me that taking care of oneself is essential to leading effectively.
4. Creating your devotional was a very personal project. How does it connect with your business side? Do you feel that this spiritual work has brought new insights into the way you manage your companies?
Creating my devotional was a way to unite my spirituality with my professional life. This project allowed me to reflect on the principles that guide both my life and business. Through the devotional, I learned to value empathy, gratitude, and generosity, which are values I strive to incorporate into my daily business practices. These insights have helped me create a more welcoming and human-centered work environment, where people feel comfortable expressing their ideas and concerns.
5. Your entrepreneurial journey began amidst adversity. What do you believe was the main factor that contributed to your rise in the business world, going from a humble family background to becoming an international businesswoman?
The main factor was determination and a desire to learn. From an early age, I sought opportunities for growth and development. I believe adversity shaped my character and taught me to appreciate every achievement. Additionally, my ability to adapt and persist in the face of challenges helped me overcome barriers. I'm always in search of knowledge and networking, which allowed me to build a support network that was essential for my success.
6. In a competitive market, especially abroad, what strategies or principles do you consider essential to maintain the success and longevity of your companies?
To ensure the success and longevity of businesses in a competitive market, a few strategies are essential. First, continuous innovation is vital; we need to stay alert to market changes and ready to adapt our products and services. Additionally, cultivating strong relationships with clients and partners is crucial. Transparency and open communication help build trust.
Finally, investing in people—whether through training, recognition, or well-being—is fundamental, as a motivated and well-prepared team is the foundation for any successful business.
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