In an era dominated by minimalism and an endless pursuit of commercial appeal, Marc Jacobs reaffirms his role as one of fashion’s last great visionaries. On Monday night (02.03), the designer unofficially kicked off New York Fashion Week in a truly unforgettable way. In just five minutes, his Courage collection for Summer 2025 took over the New York Public Library, transforming the space into a stage for maximalist experimentation.
The collection is both a retrospective and an evolution. Elements from past seasons reappear through a new lens—doll-like silhouettes, sculptural volumes, 18th-century influences, and nods to masters like Rei Kawakubo and Vivienne Westwood. But this time, everything feels even bolder, more inflated, and completely fearless, as if Jacobs is deliberately breaking away from any expectations of commercial viability.
And this defiance is not without reason. In his show notes, the designer reflects on fear—not as an obstacle but as fuel for authenticity. At a time when the luxury industry clings to predictability—driven by safe sales strategies and timeless classics—Jacobs does the exact opposite: he delivers fashion that challenges conventions and demands a less obvious perspective on beauty and functionality.
The grandeur of this collection is not just in the exaggerated volumes or unconventional tailoring but in the statement it makes. In an age of information overload and relentless pressure to stay relevant, Jacobs chooses to walk his own path, proving that fashion, at its core, must remain a space for freedom and provocation. Courage is more than just a collection; it is a manifesto against uniformity and a powerful reminder that fashion thrives when risk and unrestrained creativity take center stage.
Photos Courtesy Marc Jacobs
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