Last night, the highly anticipated runway show by renowned designer Cynthia Rowley marked one of the most iconic moments of New York Fashion Week. Amidst the runway glamour and the spotlight on the designer's creations, attention behind the scenes turned to Brazilian hairstylist Marcelo Costa, one of the most sought-after professionals of the moment. Responsible for styling the models' hair, Marcelo used products from the Macpaul brand, emphasizing the importance of the right product choice to tackle the challenges posed by the climate and ensure the success of the final look
Photo credit: Ifa Moda
The show took place in a challenging environment with high humidity, but Marcelo Costa was prepared. The hairstylist emphasized the importance of using Macpaul's Magic Coat product, which was crucial in maintaining the quality of the models' hair throughout the event. 'In fact, using the product was very important to me, especially due to the weather conditions. The event was extraordinary, with very high humidity, and I needed a product that would enhance the hair's cuticle to prevent frizz while maintaining shine and protection. We were able to preserve the hair's natural tension with specific techniques, and Macpaul was, in fact, essential to the success of these strands,' Marcelo Costa commented.
Macpaul, a brand that has been in the market since 1995 and has established itself as a leader in the development of innovative professional cosmetics, saw its Magic Coat product make its debut at New York Fashion Week. The heat-activated fluid not only protects the hair but also seals the cuticle, offering effective protection against frizz and delivering an impressive mirror-like shine. With benefits that include protection against color fading and a smooth, anti-humidity texture, the product became Marcelo Costa's key ally in creating the flawless looks that graced the runway.
This moment marks a new milestone for Macpaul, which continues to stay attuned to global trends and seeks to expand its international reach with products of unparalleled quality. The success at Cynthia Rowley's show is yet another chapter in the brand's history, as it continues to elevate the hair care experience to new heights.
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