photos promotion Carolina Herrera
Carolina Herrera continues a flourishing exploration of contemporary femininity with the release of Good Girl Blush Eau de Parfum, a bold explosion of contrasts that forms a unique expression of floral femininity. This new chapter in the Good Girl story is an exciting counterpoint between the energy and blunt power of two different extractions of a sensual vanilla base with the pastel romance of a Peony note, at the center of which are two distinct uses of a bright and radiant Ylang Ylang.
The brilliant beauty Karlie Kloss returns as the embodiment of Good Girl and all that she represents. In a specially designed pink dress for the campaign, her radiant energy and mischievous smile delicately reveal the contrasts of Good Girl Blush and its sustainably sourced ingredients.
The central principle of the Good Girl personality is a spirit of duality. An olfactory expression of the inner universe contained in every woman, it is about her ability to be both sensual and strong, instinctive and intelligent, romantic and empowered. For this new edition, perfumer Quentin Bisch worked with his colleagues Shyamala Maisondieu and Christophe Raynaud, finding instant visual inspiration in Good Girl's iconic stiletto bottle, which is interpreted in pastel pink with a dynamic golden heel: "It instantly brought to mind the vanilla bean. The heel is the strength of the shoe, and I imagined the vanilla as the strength of the fragrance."
Using different extractions of the same ingredient was a clever way to deepen the Good Girl story. The perfumers not only created a sunny burst of fragrance by contrasting the ingredients with each other, but also found a way to create complementary notes within each ingredient. "We were already working with the gourmand side of vanilla in previous incarnations of Good Girl, so using an additional powder extraction was the ideal way to articulate a blush," says Quentin Bisch. When it comes to Ylang Ylang, "we had the luminosity of the flower petal itself and, by using an additional absolute, we were able to play with the deeper, narcotic and sensual side of this seductive flower."
To create the petal effect that Peony brings to the voluminous floral bouquet of Good Girl Blush, the perfumers worked with scientific molecules mixed with recycled rose water. Remaining true to the natural Peony scent, this technique allows its note in the fragrance to reach its full blooming potential while also strengthening the long-lasting effect on the skin.
The symbiotic game between facets becomes a dance between ingredients and, for perfumers, Ylang Ylang as the other flower at the heart of the fragrance was a natural progression from the white jasmine that played such an important role in the original Good Girl. All of the fragrances in the Good Girl line present an explosively empowered femininity in the form of the stiletto that can shatter glass with its absolute strength, and in the world of perfume, white Ylang Ylang is considered the exotic sister of the jasmine flower. Seductively sunny with some spicy facets, it evokes distant journeys and escapist fantasies: a luminous and radiant reinvention of Good Girl.
It is a timely reminder not only of the distance these precious ingredients travel to be transformed into perfume, but also of the experience of local producers, who in the case of vanilla and Ylang Ylang in Good Girl Blush, come from Madagascar and the Comoros Islands, in Africa. For this fully vegan formula, Carolina Herrera partnered with leaders in the perfume industry, Givaudan, and their sustainability program, Sourcing4Good. A foundation whose actions have a direct impact on the workers who provide the ingredients, it is a joint effort whose investment in resources and extraction processes brings a fragrance like Good Girl Blush to life.
SERVICE
30ml - starting from $85.19
50ml - starting from $123.98
80ml - starting from $154.47
Available for purchase at Sephora.
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