In a campaign starring Gisele Bündchen, the brand incorporates fashion trends into jewelry with a mix of silver, gold, and diamonds.
Photos Courtesy VIVARA
Vivara, a Brazilian jewelry brand with over 60 years in the market, presents its new campaign starring Gisele Bündchen. The first phase of the campaign, a special warm-up for Mother's Day, features three exclusive launches: the Arpege, Sonata, and Opera lines, which highlight the brand's focus on fashion trends and lifestyle pillars, increasingly present in its creations.
The new releases offer various combinations and bring options for all tastes. In the Arpege line, minimalist and timeless design takes center stage, while in the Opera line, the jewelry pieces from the collection feature silver and gold with diamonds in a mix of rings, earrings, pendants, necklaces, and bracelets in a refined and elegant mood. In the Sonata line, classic yellow gold takes on modular shapes that bring movement and the necessary versatility for both daytime and nighttime compositions.
In the promotional videos and photos of the campaign, Gisele appears in black and salmon looks, bringing lightness to her movements and highlighting the jewelry. The action, marked by the model's self-expression, merges with the brand's universe, reinforcing the iconic color, salmon, and bringing with it the concept of sophistication and fashion information, a striking characteristic of Vivara and the übermodel herself.
