A Folkloric Journey Through Italy on the Runway: The First Men's Collection by @moschino by Adrian Appiolaza
Photos and Videos disclosure Moschino
In vibrant Milan, during the first day of #MilanMenFashionWeek, Moschino presented a show that both delighted and surprised everyone in attendance. Under the creative direction of Adrian Appiolaza, the brand's spring/summer 2024 and Resort 2025 men's collection walked the runway with a theme celebrating Italy's rich and diverse culture, turning the catwalk into a true folkloric tour of the country.
The collection, marked by originality and irreverence, featured clear references to Italian daily life. Elements of football, which is almost a religion in Italy, appeared alongside quirky accessories like mini airplanes and fried eggs—an allusion to the typical Italian breakfast. These unusual details not only complemented the looks but also told a story about Italian life and customs.
The show was a visual feast, from the explosion of colors and textures to the unexpected combination of elements. Each piece seemed to tell a part of this journey through Italy, standing out for both its creativity and impeccable craftsmanship.
In the front row, the guests—a mix of fashionistas, celebrities, and influencers—watched in fascination. The vibrant atmosphere and contagious energy made this show one of the most talked-about moments of fashion week.
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