The CEO of HSA Digital, Mário Henrique, shared his perspective on issues shaping the future of digital entrepreneurship. He discussed topics such as the regulation of the content creator profession, the impact of artificial intelligence on the market, and strategies for diversifying businesses.
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When discussing the regulation of the influencer profession, Mário emphasized the benefits that transparency and formalization can bring to the sector. “Regulation is highly positive because this transparency will enable better relationships between brands, agencies, and content creators. For creators, it’s a significant achievement as it ensures professional recognition. Moreover, it allows for more practical solutions to issues like service agreements, not only through individual micro-entrepreneurs (MEI) but also through other channels,” he states.
Regarding strategies for the future, Mário shared a bold initiative: creating his own production company. “My strategy to diversify formats on new platforms in 2025 includes launching a production company. It works like a Ferris wheel: the money that used to go to external audiovisual companies will now circulate within my own business. This optimizes resources and strengthens our structure,” he explains.
When it comes to artificial intelligence, Mário highlighted both the possibilities and the challenges it represents. “We are at a delicate moment that requires a lot of study. AI is an incredible tool, but it’s a fine line. Despite its benefits, such as agility and efficiency, it also brings negative impacts, especially in the job market. Additionally, AI has the ability to preserve the image of content creators almost indefinitely, which raises complex ethical and practical questions,” he analyzes.
As for the future of HSA Digital, Mário has ambitious plans. He aims to expand the roster to 30 content creators producing high-quality work and to open the agency’s first physical office, moving away from the home office model. He also projects doubling revenue in 2025, while maintaining a commitment to ethical and social campaigns. “We make a point of including social initiatives in brand projects. The nobility of these causes directly impacts a larger audience and strengthens connections,” he emphasizes.
Finally, Mário highlighted the challenges of the Brazilian market, which has the largest number of content creators in the world. “The competition is immense, with over half a million influencers. This demands that we constantly work to ensure our creators stand out with unique, genuine content that conveys authenticity,” he concludes.
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