'INFLUENCER' COVER EDITION - DECEMBER 24 ISSUE
![NATTY for Hooks Magazine](https://static.wixstatic.com/media/457abb_3de26b9c9a6f451284a463265b602023~mv2.jpg/v1/fill/w_980,h_1198,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/457abb_3de26b9c9a6f451284a463265b602023~mv2.jpg)
Photographer: Cláudia Buss
In the latest edition of Hooks Magazine, Natty shows us how she turns every moment of her life into a special celebration, and her 32nd birthday was the perfect example. With a Sicilian lemon theme, the party combined sophistication and lightness in an atmosphere carefully designed to reflect her vibrant and welcoming personality. Every detail, from the citrus floral arrangements to the color palette of yellow, green, and white, was thoughtfully chosen to convey joy and naturalness, creating an environment where guests felt completely at ease.
![NATTY for Hooks Magazine](https://static.wixstatic.com/media/457abb_fa48e11fb0d24cc2b25f372eff448023~mv2.jpg/v1/fill/w_980,h_1470,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/457abb_fa48e11fb0d24cc2b25f372eff448023~mv2.jpg)
Organizing an event of this scale, while maintaining her busy routine as an influencer, was a challenge that Natty overcame with total dedication. Over three months, she was involved in every major decision, prioritizing the quieter moments in her schedule to plan the celebration. With the support of a trusted team, she managed to balance preparations with her work and social media commitments. For her, the secret to an unforgettable party lies in the energy of the people, the music, and, of course, the quality of every detail, from the impeccable catering to the six musical acts that lit up the night, including Kamisa 10, one of the event's highlights.
![NATTY for Hooks Magazine](https://static.wixstatic.com/media/457abb_57374a76fa054966b5a757cee85a7502~mv2.jpg/v1/fill/w_980,h_653,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/457abb_57374a76fa054966b5a757cee85a7502~mv2.jpg)
More than just a party, Natty’s birthday reflects her commitment to authenticity and care in everything she does, including the partnerships she chooses as an influencer. Whether in events or on social media, she only supports brands and campaigns that genuinely align with her life and values. Moreover, she makes a point of promoting people and projects that matter to her, even when it’s not a commercial partnership. For Natty, honesty with her followers is non-negotiable, which further strengthens the trust and connection she has with her audience.
Even in a constantly evolving digital market, Natty stays true to her essence. She believes that behind the screens are people seeking real connections, and this is her greatest motivation.
In this interview, Natty opens up about her routine, challenges, and the unique way she connects with her audience, proving that being an influencer goes far beyond creating beautiful content, it’s about genuinely touching people.
Check out the exclusive interview:
1. How do you view the impact of your actions and content on your audience's behavior and choices? Is there a message or cause you find essential to convey?
I believe everything we post has weight and influences people, so I always strive to be as clear as possible. The world is already filled with so much negativity, so I want my profile to be the beacon of light they need.
Through my story, I always highlight the power of the choices we make every day, whether for our health or our mindset. I believe that when we take care of and develop our mentality, we progress in life. That was my turning point, and I always share this with my followers.
2. Being an influencer means always staying connected and creating fresh content. What strategies do you use to reinvent yourself and keep your audience engaged?
My content is rooted in my life. If I’m living it in real life, I have plenty of content to share. So I make everything a grand event, haha. I mean, who doesn’t love parties, right? Whether it’s a trip to the movies, a birthday, a charity event, a travel adventure, or a social initiative — when I fill my life with meaningful actions, I naturally overflow with content on social media. My life in motion is my secret.
3. Many dream of becoming influencers but may not fully understand the challenges. What were the biggest challenges you faced on this journey, and how did you overcome them?
When good things happen, lots of people congratulate you. But when something goes wrong, like the end of a 10-year relationship, or controversial moments like playing "jogo do tigrinho" or appearing on the cover of Sexy Magazine, you have to deal with a flood of opinions about the fragment of the story that reaches them. With visibility and reach, it’s like a game of telephone where the story grows and changes as it spreads.
But if you know your values, are certain of who you are, your purpose, and are surrounded by people who truly know you, it becomes easier. What really matters? The opinions of people who don’t know you or those who are fighting alongside you? Focus on the good you’re doing, because, in the end, even if you follow the opinions, standards, and expectations, people will still talk.
“She married an older man just for money.”
“Wow, now that she’s single, she’s with everyone.”
“Did you see she’s dating a younger guy now?”
Haha, I’ve gone through all three phases, and they’ll always have something to say.
![NATTY for Hooks Magazine](https://static.wixstatic.com/media/457abb_ffb359eeaac647d6b10e9130302fe2bc~mv2.jpg/v1/fill/w_980,h_1354,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/457abb_ffb359eeaac647d6b10e9130302fe2bc~mv2.jpg)
4. With so many followers and a busy schedule, how do you find time to take care of yourself and maintain your authenticity?
I give 100% to everything I do. When I’m working, I’m fully focused on work. I stick to my routines for health, diet, exercise, therapy, and quality time with family, these are non-negotiable. But when I’m living in the moment, I’m not worried about social media; I truly live the experience. Capturing those moments for social media comes as a secondary step.
What helps me a lot is having people around me who make my activities easier. From marketing to group management and other time-consuming tasks, their support allows me to balance everything.
5. Partnerships with brands are an essential part of being an influencer. What do you consider when accepting a campaign or associating your image with a company?
I won’t attend an event or promote a brand unless I genuinely connect with it or it fits naturally into my life. I also don’t hesitate to promote people who are part of my story or life, even if it’s not a paid partnership.
My audience deserves my honesty. They’re not just followers; many have become part of my life. I take the content I create for them very seriously.
6. The digital world is constantly evolving. How do you stay prepared to keep up with these changes and remain relevant in the market?
The market may be digital, but behind every screen, there are real people. That’s why I prioritize authenticity in my content, always sharing my life, my struggles, and my achievements. People connect with people, and that’s ultimately what matters.
By maintaining this human perspective, it doesn’t matter how much the market changes, people will continue to feel connected to you.
![NATTY for Hooks Magazine](https://static.wixstatic.com/media/457abb_2815ae068f0542ceb97a4215f6778dfd~mv2.jpg/v1/fill/w_980,h_653,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/457abb_2815ae068f0542ceb97a4215f6778dfd~mv2.jpg)
7. Your birthday party seems like a special event. What was the process for choosing the theme and decor? Is there a message or emotion you wanted to convey with each detail?
The choice of a Sicilian lemon theme came from a very personal desire to create an atmosphere that combined sophistication with lightness and relaxation. Every detail of the decor was designed to convey warmth and freshness, from the citrus-toned floral arrangements to the lighting.
I wanted my guests to feel at home, free to enjoy every moment. The color palette of yellow, green, and white brought the invigorating energy I was aiming for. The main message was precisely this: to celebrate life with joy and authenticity.
8. Organizing a party takes time and dedication. How did you balance the event preparations with your routine as an influencer? What is essential for making a celebration unforgettable?
As with everything, I gave 100% to ensure everything turned out perfectly. Organizing a party of this scale while maintaining my routine as an influencer was truly a challenge, but I had an incredible team that helped me at every step.
I dedicated a few hours each day over three months to oversee every detail, always prioritizing the most important decisions during quieter moments when I wasn’t busy with social media.
For me, the essential elements of an unforgettable party are the energy of the people and the music, which is why I made sure to have six incredible performances, including Kamisa 10. I also invested heavily in the quality of the service, from the catering to the lighting. This created a relaxed environment where everyone could enjoy themselves fully, which was exactly what I wanted for my 32nd birthday.
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