Kenvue, the company behind NEUTROGENA®, introduces global sensation Tate McRae as the brand’s newest face. This announcement marks the launch of a campaign featuring NEUTROGENA®’s bold new positioning, “Beauty to a Science,” reflecting its 90 years of innovation in advanced clinical science, dermatological endorsement, and cutting-edge product development.
The NEUTROGENA® campaign highlights the award-winning Hydro Boost line, including the Water Gel, in celebration of a decade of hyaluronic acid-based moisturizers. On average, one bottle of Hydro Boost Water Gel is sold every two seconds worldwide¹.
At just 21 years old, McRae has captivated audiences as a chart-topping singer and dancer.
“I’m thrilled to partner with NEUTROGENA®—a brand I’ve trusted since I was younger. What I love about this campaign is how real it feels. We’ve all been there—those moments when your mind won’t stop racing, and the last thing you need is overthinking to mess up your skin,” said McRae.
“That’s why I’m obsessed with Hydro Boost. It keeps my skin hydrated and is the perfect reminder that skincare doesn’t have to be complicated to work.”
NEUTROGENA® collaborates with top scientists and leading dermatologists to develop groundbreaking solutions that enhance clinical efficacy while delivering an incredible product experience. In the upcoming campaign, McRae will star alongside NEUTROGENA®’s Global Innovation Partner, Dr. Muneeb Shah, to highlight how stress and overthinking can affect the skin.
“By introducing Tate and her infectious energy alongside Dr. Shah—whose expertise has made him the most-followed dermatologist on social media—we are bridging the gap between beauty and science, creating a powerful message for the next generation,” said Andrew Stanleick, President of Skin Health & Beauty at Kenvue North America, Europe, the Middle East, and Africa. “With Neutrogena Hydro Boost, we’re redefining hydration and showing how skincare can empower you to feel your best every day.”
As NEUTROGENA®’s Global Ambassador, McRae will be featured in multi-platform marketing initiatives, including TV, social media, digital campaigns, retail activations, and future brand projects. The campaign emphasizes Hydro Boost’s ability to enhance skincare routines with a lightweight formula that maximizes the power of hyaluronic acid for deeply hydrated skin.
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