PUMA and Paloma Spain Unveil New Gender-Neutral Collection
Photos Courtesy PUMA
PUMA and Paloma Spain present a new collaborative gender-neutral collection, celebrating queer identity, the athletic culture of the 80s, and the disco brilliance of the 70s. This collection seamlessly combines the elegance of Paloma Spain with PUMA's heritage in sportswear.
Inspired by the nostalgic allure of the 70s, the new PUMA campaign with Palomo Spain offers a behind-the-scenes look at a promotional photoshoot. Set in a studio reminiscent of Hollywood's golden era, the backdrop perfectly aligns with the proposed narrative. The campaign models exude natural charm as they rehearse their movements under perfect lighting, juxtaposed with the shadows of the production crew.
The new PUMA x Palomo Spain collection features a fusion of retro and contemporary touches, with premium fabrics, distinctive logos, and finishes, as well as a rich palette of warm colors. Highlights include the Nitefox Loafer and a new version of PUMA's classic silhouette, the Palermo.
PUMA and Palomo Spain have reimagined the Palermo with an asymmetrical color block in shades of red. The collaboration also features a revamped version of the Nitefox, transformed into the Nitefox Loafer. This design combines a robust sole with a traditional moccasin upper, adorned with tassel fringes and an elegant silver buckle featuring the collection's logo.
Among the clothing pieces, the T7 jacket and pants set stands out, crafted from premium jacquard knit fabric, reminiscent of previous PUMA x Palomo Spain collaborations. The collection is rounded out with tops, t-shirts, and accessories.
"I am very excited about the pieces. I love white looks. I think you look like a smarter, more elegant version of yourself when you’re dressed all in white. The long pants and the long-sleeved knit tracksuit are delightful," said Alejandro Gómez Palomo, founder and creative director of Palomo Spain.
The PUMA x Palomo Spain collection is now available at PUMA.
