‘BRASIL’ COVER EDITION - JULY ISSUE
Photos: Leandro Torres - @leandrotorresfotos
Make: Cicero Serafim - @ciceroserafimmakeup
Edition: @prohot_old_customs
Rafaela de La Lastra is one of the most influential figures in the Brazilian beauty market, and this month, she graces the cover of Hooks Magazine's "BRAZIL" edition. As the heir to one of the country's largest beauty networks, Rafaela not only followed in her family's footsteps but also elevated the legacy to a new level with her exclusive hair techniques. With over a hundred courses completed around the world, she has become a benchmark of innovation and excellence in the industry.
From a young age, Rafaela has always been immersed in the beauty universe. However, her journey was not easy. As the youngest daughter of the "de La Lastra" family patriarch, she faced unique challenges. She once lost everything and had to start from scratch, working tirelessly to support her daughters. Her resilience and determination helped her turn adversity into a successful career.
Rafaela masters various areas of beauty, including coloring, hairstyling, highlights, and hair extensions. She studied at renowned institutions such as LLONGUERAS in Spain and Tony & Guy and Vidal Sassoon in England. These international experiences enriched her repertoire and allowed her to develop exclusive techniques that have won her a loyal clientele.
Currently, she manages one of the most prestigious salons in São Paulo, where she personally attends to her clients, ensuring high-quality and personalized service. Her influence goes beyond hair techniques; she is known for boosting her clients' self-esteem, inspiring confidence and beauty in each one of them.
Rafaela works with renowned artists such as Lucas Scudeler, Milla Monteiro, and Patrícia Brazil, solidifying her position in the beauty market. Recently, she was awarded Talent of the Year by Keune in 2023 and 2024, showcasing her talent and dedication. Her luxury salon continues to attract an exclusive clientele due to its personalized service and top-notch products.
With a career marked by a continuous quest for innovation and excellence, Rafaela de La Lastra is redefining the beauty scene in Brazil. Her inspiring journey and positive influence are evident in every aspect of her work, solidifying her legacy as one of the leading figures in the industry.
Melhor do Brasil