Rihanna Takes Us Back to School with the FENTY x PUMA Creeper Phatty 'In Session'
Photos Disclosure PUMA
Fashion icon Rihanna is back, ready to redefine your back-to-school wardrobe with her latest creation: the FENTY x PUMA Creeper Phatty ‘In Session.’ This new release elevates the original Creeper design with an oversized silhouette and a stacked gum sole, available now in triple-black and classic red and white corduroy.
The Creeper Phatty is a bold statement piece, designed to be the standout feature of any outfit. With its fresh colors and materials, it’s perfect for pairing with your most stylish back-to-school looks. Rihanna herself emphasizes the intentional choice of these new elements: “Your whole school will be wearing the Creeper Phatty’s and this campaign plays with that vision. We chose these colors and material very purposefully for back-to-school. The black-on-black corduroy reminds me of my very own childhood, a uniform-approved shoe with the twist I always wished I had.”
What's the idea behind the school theme?
"Everyone at school will be wearing the Creeper Phatty and this campaign plays with that vision," said our girl Riri.
How were the colors and materials for the collection chosen?
"We chose these colors and materials on purpose for the back-to-school season. The black-on-black corduroy reminds me of my childhood, a uniform-approved sneaker with the touch I always wanted," she added.
A Star-Studded Campaign
Rihanna’s creative vision comes to life in a campaign shot by Philippa Price. She stars as “the good gal” alongside Euphoria star Chloe Cherry, who embodies “the emo girl,” and the legendary Anjelica Huston, cast as the principal. The campaign also features a diverse cast of characters like “the theater kid,” “popular girl,” “nerd,” and “class pet,” each adding their unique flavor to this nostalgic yet fashionable narrative.
The In Session collection offers a range of colors and sizes suitable for all ages, making it the perfect addition to any wardrobe. The triple-black monochromatic colorway can dress up any varsity fit, while the red and white combination pairs effortlessly with jeans and a varsity sweater for a classic yet iconic look.
The FENTY x PUMA Creeper Phatty In Session is available now at PUMA.com, PUMA stores, and global retailers including Foot Locker, JD Sports, and Zalando. Make sure to grab a pair and set the trend this school year with the latest from Rihanna’s innovative FENTY x PUMA line.
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