The beauty and fashion industries have welcomed a new icon: Rosé, a member of the global phenomenon BLACKPINK, has been officially announced as the global ambassador for YSL Beauty. Renowned for her effortless elegance and striking authenticity, Rosé is now the face of one of the most iconic names in luxury beauty.
"Beauty is a way to express my individuality. It’s about showing who you are without hesitation. That’s exactly what YSL Beauty stands for. I’m thrilled to join the YSL Beauty family on this journey”, said Rosé.
Following the phenomenal success of her solo album “rosie”, which solidified her position as one of the world’s leading music artists, Rosé is once again proving her versatility and influence as she steps into the world of high-end cosmetics.
This partnership with YSL Beauty is more than a collaboration—it’s a statement. Rosé embodies the fearless and modern spirit that defines the brand, making her the perfect choice to represent its vision of bold femininity. Her debut campaign will launch with the Love Collection, a romantic yet daring line that perfectly captures the essence of the artist and the brand alike.
Stephan Bezy, International General Manager of YSL Beauty, expressed his excitement for the collaboration:
“Rosé represents everything YSL Beauty stands for—confidence, boldness, and modernity. Her global influence and distinctive character align seamlessly with our vision, and we are thrilled to embark on this journey with her.”
Beyond her achievements with BLACKPINK, Rosé has continually broken barriers in music, fashion, and beauty. From headlining Coachella as part of the first Asian act to dominating global Billboard charts as a solo artist, her influence extends far beyond music, making her an undeniable force in shaping trends and inspiring a new generation.
The campaigns featuring Rosé will soon be unveiled across YSL Beauty’s official platforms, signaling the start of an exciting era for the brand and its newest muse.
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