The fashion world is buzzing as Rosé, the iconic member of K-pop sensation Blackpink, takes center stage in Skims’ Valentine’s Day 2025 campaign. Captured through the lens of acclaimed photographer Carin Backoff, Rosé stuns in a dreamy collection featuring velvet slip dresses and lace-trimmed pajamas, offering a fresh, modern twist to romantic dressing.
“Valentine’s Day has always held a special place in my heart,” Rosé said.
“Maybe it’s also because it’s only a few days after my birthday, it feels special to me, almost like a second round of a birthday. This collection captures that feeling with pieces that are both romantic and cute. I had an amazing time shooting this campaign, and I hope everyone feels as confident and beautiful in these pieces as I did.”
The collection highlights heart-printed loungewear as its centerpiece, blending comfort with playful elegance. Known for its impactful campaigns, Skims once again sets the bar high with Rosé as the face of this year’s Valentine’s drop. “Every Skims campaign is designed to be iconic, and Rosé embodies that perfectly. Her elegance and energy are unmatched,” said Kim Kardashian, cofounder of the brand.
This collaboration adds another milestone to Rosé’s flourishing fashion career. Since 2020, she has been the global ambassador for Saint Laurent, the first in almost 60 years, while also fronting campaigns for Yves Saint Laurent Beauté and Tiffany & Co. With her unique blend of sophistication and charisma, Rosé continues to bridge the gap between music and high fashion.
The Skims Valentine’s Day collection is now available for preview on the brand’s official website and will hit stores and online platforms this Thursday. From romantic nightwear to cozy, everyday staples, the campaign perfectly captures the balance between intimate charm and casual style.
With her undeniable talent and trendsetting presence, Rosé cements her role as one of the most influential fashion icons of her generation. Through this partnership, Skims delivers not just a collection, but an invitation to celebrate love with confidence and elegance.
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